|
WHO:
|
Staci Covkin, Senior Vice President, Consumer and Shopper Insights Group, IRI
|
| WHAT: |
The Hispanic population is growing six times faster than the general population. The consumer packaged goods (CPG) industry is constantly searching for new ways to reach Hispanic consumers through marketing, advertising, promotion and media. To help the industry take a closer look at this complex consumer group and to win at the shelf, consumer insights expert, Staci Covkin, is presenting “Winning at the Shelf.” Covkin’s presentation will be based on extensive survey and purchasing insights from IRI on Hispanic consumers. |
| WHY: |
Hispanic purchasing power is projected to increase by 9 percent each year and will be at least $1.2 trillion by 2010. To win at the shelf, it is vital for the CPG industry to understand the factors that are driving growth in this consumer segment, which is not an easy task when considering the complexity of the Hispanic population in terms of acculturation, language preference, and attitudes. Covkin’s presentation will help advertisers, marketers and retailers discover the shopping patterns and preferences of this multifaceted segment.
This presentation will address such critical issues as:
- How acculturation impacts shopping and purchasing behaviors?
- What are the top influencers of Hispanic behavior?
- In which retail channels do Hispanics prefer to shop?
- Which categories and brands present the greatest opportunities?
|
| WHEN: |
April 18, 2008, 9:30 a.m. CDT |
| WHERE: |
Control/Alt/Delete: Reboot for the Future
Association of Hispanic Advertising Agencies
Grand Hyatt San Antonio
600 East Market Street
San Antonio, TX 78205
www.ahaa.org |
About IRI
IRI is the world’s leading provider of consumer, shopper, and retail market intelligence and insights supporting 95 percent of the FORTUNE Global 500 consumer packaged goods (CPG), retail and healthcare companies. Only IRI offers the unique combination of integrated market information, automated and predictive analytics, innovative enabling technologies, and domain expertise. With IRI, leading retailers and manufacturers are able to quickly discover breakthrough insights driving smarter decisions and actions across the enterprise for breakthrough results. Companies around the world depend on IRI for improved productivity, stronger brands, and dramatic revenue growth. For more information, visit http://us.infores.com.
###
CONTACTS:
John McIndoe
E-mail: john.mcindoe@infores.com
Phone: (312) 474-3862
Shelley Hughes
E-mail: shelley.hughes@infores.com
Phone: (312) 474-3675