|
WHO:
|
Dan Wandel– Senior Vice President, Beer, Wine & Spirits, SymphonyIRI Group, Inc.
|
| |
|
|
WHAT:
|
Even though the economy is showing signs of improvement, the consumer packaged goods industry is still being impacted by tough economic conditions, which is also affecting the beer category. SymphonyIRI beverage alcohol expert, Dan Wandel, will examine how the beer category and craft segment performed during these difficult times and will highlight key trends in his presentation, “Craft Beers: Leading Beer Sales Growth in Challenging Times,” during the Brewers Association Power Hour interactive teleconference.
|
| |
|
|
WHY:
|
The craft segment has continued to increase its sales during the past couple of years despite challenging economic times, and this year is no exception. Wandel’s presentation will take a closer look at the craft segment and uncover the reasons for its success.
Wandel’s presentation will address such critical questions as:
What are the latest sales trends for the beer category through the first half of 2010?
- How is the craft segment performing in 2010?
- Are there particular craft styles that are standing out in 2010 from a sales perspective?
- How is the craft segment performing across key off-premise channels around the United States?
- What are the hot new craft beer brands in 2010?
|
| |
|
|
WHEN:
|
Aug. 26, 2010, 12 p.m. CT
|
| |
|
|
WHERE:
|
Brewers Association Power Hour
Online, Interactive Teleconference Series
To pre-register, contact Pete Johnson at pete@brewersassociation.com
http://www.brewersassociation.org/pages/business-tools/power-hour
|
About SymphonyIRI Group
SymphonyIRI Group, formerly named Information Resources, Inc. (“IRI”),
is the global leader in innovative solutions and services for driving
revenue and profit growth in CPG, retail and healthcare companies.
SymphonyIRI offers two families of solutions: Core IRI solutions for
market measurement and Symphony Advantage solutions for enabling new
growth opportunities in marketing, sales, shopper marketing and
category management. SymphonyIRI solutions uniquely combine content,
analytics and technology to deliver maximum impact. SymphonyIRI helps
companies create, plan and execute forward-looking, shopper-centric
strategies across every level of the organization. For more
information, visit http://www.SymphonyIRI.com.
# # #
CONTACTS:
John McIndoe
E-mail: john.mcindoe@SymphonyIRI.com
Phone: (312) 474-3862
Shelley Hughes
E-mail: shelley.hughes@SymphonyIRI.com
Phone: (312) 474-3675