What SymphonyIRI Group Customers Are Saying
"SymphonyIRI Group’s InfoScan and AllScan services have yielded unprecedented insights to help us better understand our products’ performance in the grocery, drug and convenience store space. We value SymphonyIRI Group’s commitment, service quality and experience in the beverage alcohol industry. Our continued partnership with SymphonyIRI Group will provide us with superior data to generate a better overall strategy for expanding our market reach and optimizing our sales growth."
Abbott Wolfe
Chief Sales Officer
Pabst Brewing Company
|
|
Press Releases
|
Archives (2005 to current)
Archives (2005 to current)
 |
|
 |
|
5/22/2008
IRI Announces Annual New Product Pacesetters
Leading New CPG Products Raise the Bar on Taste, Nutrition, Convenience and Product Performance
CHICAGO and SAN FRANCISCO– March 1, 2006 – Information Resources, Inc. (IRI), the leading global provider of enterprise market solutions, announced today the “Top 10 New Product Pacesetters,” a highly-anticipated ranking of the most successful new consumer packaged goods brands that is now in its eleventh year. The rankings include the 2005 pacesetters, which are the top new brands launched between February 2004 and January 2005.
IRI new products expert, Valerie Skala Walker, revealed the winning brands at the company’s Reinventing CPG & Retail Summit 2006 (www.cpgsummit.com) in a presentation detailing trends driving new product success. She also highlighted the 2006 pacesetters-to-be brands launched between February and December 2005.
“The difference between a trend and a fad is how long it lasts,” said Walker. “We’re talking about the same trends this year as last year, but what’s different is how those trends are evolving and playing out in the marketplace. For example, consumers keep raising the bar on the definition of convenience, and manufacturers keep responding.”
The “2005 New Product Pacesetters” in food and beverage categories reflect the evolution of consumer demand for foods that meet higher nutritional standards, taste better than the early versions of “better-for-you” products, and are more convenient. For example, in snacks, Nabisco 100 Calorie Packs provide portion and calorie control through single-serve packages filled with lower-fat “crisps” versions of their popular cookie and cracker brands, such as Oreo and Cheese Nips.
In meal solutions, two multi-serving frozen dinner products topped the list. Unilever’s Bertolli launched Dinner for Two, a line of chef-inspired Italian dinners that go from the freezer, to the skillet, to the table in 10 minutes. ConAgra launched Banquet Crock Pot Classics, which are convenient in two ways: they take just five minutes in the morning to start the meal, and they are ready to eat in the evening. While the low carbohydrate fad is considered by most to be over, some of the mid-year 2004 launches were large enough to make the pacesetter list.
“People talk about eating healthier, but how does that play out in their purchasing habits this year versus last year?” continued Walker. “The pacesetters report reveals which new brands consumers actually bought the most.”
2005 New Product Pacesetters: Top 10 Food & Beverage Brands
(Year One Dollar Sales Across Food, Drug, Mass Channels, Excluding Wal-Mart)
(Mil $)
1. Slim-Fast Optima diet line $166
2. Budweiser Select beer $123
3. Frito-Lay Light salty snacks $112
4. Nabisco 100 Calorie Packs $107
5. Cherry Vanilla Dr. Pepper soda $107
6. Kraft Carb Well multi-category line $89
7. Bertolli Dinner for Two frozen skillet dinners $88
8. Gatorade Lemonade $80
9. Coke C2 mid-calorie cola $77
10. Banquet Crock-Pot Classics frozen dinners $71
Source: IRI InfoScan® Reviews
The “2005 New Product Pacesetters” in non-food categories deliver against consumer demand for products that reduce the hassle of necessary household chores, health care products that cure ills faster, and personal care products that meet ever-higher performance standards. Manufacturers found new ways to deliver on important consumer needs that weren’t being fully met: Tide with a Touch of Downy laundry detergent with fabric softener built in, Glad Force Flex trash bags that don’t split and spill, Gillette M3 Power and Venus Divine razors that shave closer, Tylenol Rapid Release Gels that work faster, and Downy Simple Pleasures fabric softeners with fresh new scents. Neutrogena Advanced Solutions introduced high-end facial care systems for acne fighting and age reversing. John Frieda followed its successful Sheer Blonde launch of several years ago with Brilliant Brunette.
2005 New Product Pacesetters: Top 10 Non-Food Brands
(Year One Dollar Sales Across Food, Drug, Mass Channels, Excluding Wal-Mart)
(Mil $)
1. Tide with a touch of Downy laundry detergent $266
2. Gillette M3Power razors $100
3. Tylenol Extra Strength Rapid Release Gels internal analgesics $68
4. Glad ForceFlex trash bags $67
5. Gillette Venus Divine razors $58
6. John Frieda Brilliant Brunette hair care products $49
7. Mucinex DM cold tablets $47
8. Downy Simple Pleasures fabric softener $46
9. Neutrogena Advanced Solutions facial care $43
10. Advanced Listerine mouthwash $41
Source: IRI InfoScan® Reviews
About New Product Pacesetters
The 2004-2005 New Product Pacesetters list includes 132 food and 120 non-food brands. To qualify for the list, a brand must have been introduced between February 2004 and January 2005, so that it had a full 52 weeks of sales data by December 2005, and must have achieved at least $7.5 million in first-year retail sales in the food, drug and mass outlets excluding Wal-Mart (FDMx). Datasets and summaries of each year’s pacesetters are available for purchase from IRI. For complete information on the IRI New Product Pacesetters, visit http://us.infores.com.
About Information Resources, Inc.
Information Resources, Inc. (IRI) is the world’s leading provider of enterprise market information solutions and services, empowering its clients to grow their business profitably in a complex marketplace. Driving the transformation of the consumer packaged goods (CPG), retail, and healthcare industries, only IRI provides a unique combination of real-time market content, advanced analytics, enterprise performance management software, and professional services. The company’s portfolio of services, solutions, and technology enable leading retailers and their suppliers around the globe to see what they are missing, act faster with greater confidence and win at the shelf. Ninety-five percent of the FORTUNE Global 500 in CPG and retail leverage IRI to power their business. For more information, visit http://us.infores.com.
Editor’s note: Specific brands and/or products listed are either trademarks or registered trademarks of their respective companies.
|
|
 |
|
 |
|
|
|
|
|
|
|
|