WHO: Valerie Skala Walker, Vice President of Analytic Product Management, Information Resources, Inc.
WHAT: Taste, nutrition, convenience and product performance were the key elements in driving success of the winning consumer packaged goods (CPG) brands during 2005. For a deeper understanding of the key trends and new brand success factors, new product trends expert Valerie Skala Walker will present the “2005 New Product Pacesetters,” ranking during two free webinar sessions sponsored by Information Resources, Inc. The first session will cover food and beverage rankings, and the second session will highlight non-food rankings.
WHY: Retailers and manufacturers are constantly trying to meet the ever-changing wants and needs of consumers. From foods that taste good and meet high nutritional standards and beverages that provide a needed energy boost to products that reduce the hassle of necessary household chores and healthcare products that cure ills faster, consumers are demanding more from the products they purchase. So, which products are actually meeting consumers’ demands?
Walker’s presentations will address such critical questions as:
- What new brands are best meeting consumer demand for convenience and healthy-for-you products?
- How have consumer’s definitions and manufacturer’s offerings of "convenient meal solutions" evolved over the past five years, and where are they headed in the future?
- How are manufacturers of home care products addressing the U.S. trend toward larger homes with more bathrooms?
- Which manufacturers of health and beauty care products are most successfully addressing the needs of aging baby boomers with new products?
WHEN: Food and Beverage Ranking Webinar
April 13, 2006
11 a.m. Central Time
Non-Food Ranking Webinar
April 18, 2006
11 a.m. Central Time
WHERE: Register on the Events page.
About Information Resources, Inc.
Information Resources, Inc. (IRI) is the world’s leading provider of enterprise market information solutions and services, empowering its clients to grow their business profitably in a complex marketplace. Driving the transformation of the consumer packaged goods (CPG), retail, and healthcare industries, only IRI provides a unique combination of real-time market content, advanced analytics, enterprise performance management software, and professional services. The company’s portfolio of services, solutions, and technology enable leading retailers and their suppliers around the globe to see what they are missing, act faster with greater confidence and win at the shelf. Ninety-five percent of the FORTUNE Global 500 in CPG and retail leverage IRI to power their business. For more information, visit http://us.infores.com.