WHO: J.P. Beauchamp - Senior Vice President, Business and Consumer Insights Group, Information Resources, Inc. Larry Danna – Senior Vice President, Client Solutions, Information Resources, Inc.
WHAT: As traditional marketing communication channels continue to fragment and find their effectiveness challenged by chief financial officers, marketers are searching for ways to more efficiently and effectively communicate with the right consumers at the right time. The retail shopping experience is the perfect forum for this type of communication. However, like other consumer communication channels, retail media needs to prove its return on investment (ROI). Beauchamp and Danna will examine the best-in-class methods to measure retail media, taking a closer look at real-world case studies on what works—and what doesn’t work—in retail media in their presentation, “Accountability in Retail Media.”
WHY: The high prices and diminishing returns of advertising on TV and other traditional media outlets have marketers turning to alternative marketing strategies, such as in-store retail media, including in-store TV and radio, displays and kiosks. While demand for such services is high, there is a good deal of debate over whether they are worth it. The IRI presentation will help marketers see the importance of retail media opportunities, so that they can prove ROI and win at the shelf.
The IRI presentation will address such critical questions as:
- What are the best-in-class methods to measure retail media?
- How can retailers and manufacturers be more aggressive in developing retail media?
- What media types, such as in-store TV or radio and displays, most effectively reach consumers?
- How can retail media be developed for specific brands?
WHEN: Sept. 28, 2006, 12:30 p.m. (CDT)
WHERE: In-Store Marketing Expo
Lakeside Center at McCormick Place
2301 South Lake Shore Drive
Chicago, IL 60616
www.instorexpo.com
About Information Resources, Inc.
Information Resources, Inc. (IRI) is the world’s leading provider of enterprise market information solutions and services for the consumer packaged goods (CPG), retail, and healthcare industries, empowering its clients to grow their business profitably in a complex marketplace. Driving the transformation of the industries it serves, only IRI provides a unique combination of real-time market content, advanced analytics, enterprise performance management software, and professional services. The company’s portfolio of services, solutions, and technology enable leading retailers and their suppliers around the globe to see what they are missing, act faster with greater confidence and win at the shelf. Ninety five percent of the FORTUNE Global 500 in CPG and retail leverage IRI to power their business. For more information, visit http://us.infores.com.