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What SymphonyIRI Group Customers Are Saying
"We are continuing our relationship with SymphonyIRI Group because they deliver the superior census-based, high-quality data and consumer insights we need to effectively run our business and drive profitable growth. Their vertical beverage alcohol expertise and software solutions are unmatched in the industry."
Howard Romm
President
Republic Beverage
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Press Releases
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Archives (2005 to current)
Archives (2005 to current)
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7/14/2011
Anheuser-Busch Continues to Tap SymphonyIRI for Consumer, Shopper and Marketplace Insights and Expand Services to Drive Business Growth
CHICAGO, July 14, 2011 – CPG and retail innovation leader SymphonyIRI Group, Inc. announced today that Anheuser-Busch, the leading American brewer, has again named SymphonyIRI as its preferred supplier for consumer and shopper insights solutions and measurement information throughout its enterprise. This expands a longstanding relationship between the two companies, through which SymphonyIRI will provide deep beverage alcohol subject matter expertise, comprehensive market tracking information and advanced shopper marketing and automated analytics solutions to provide a unified version of Anheuser-Busch’s shoppers and marketplace to drive enhanced decision making capabilities, and ultimately, accelerated speed to growth.
“SymphonyIRI’s latest innovations are especially well designed for the current and future consumer and shopper targeting needs of Anheuser-Busch, which operates on a direct store delivery (DSD) model,” said Mark Parise, President, IRI, SymphonyIRI Group. “Best-in-class, store-level data access will enable the company to build on its market leadership. SymphonyIRI continues to innovate for the beer, wine and spirits vertical to deliver high value, differentiated offerings.”
About SymphonyIRI Group, Inc.
SymphonyIRI Group, formerly named Information Resources, Inc. (“IRI”), is the global leader in innovative solutions and services for driving revenue and profit growth in CPG, retail and healthcare companies. SymphonyIRI offers two families of solutions: Core IRI solutions for market measurement and Symphony Advantage solutions for enabling new growth opportunities in marketing, sales, shopper marketing and category management. SymphonyIRI solutions uniquely combine content, analytics and technology to deliver maximum impact. SymphonyIRI helps companies create, plan and execute forward-looking, shopper-centric strategies across every level of the organization. For more information, visit: http://www.SymphonyIRI.com.
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SymphonyIRI Group Contacts:
John McIndoe
E-mail: john.mcindoe@SymphonyIRI.com
Phone: (312) 474-3862
Shelley Hughes
E-mail: shelley.hughes@SymphonyIRI.com
Phone: (312) 474-3675
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