WHO: John Lawlor - Division President, Panel and Testing Solutions Division, Information Resources, Inc.
Staci Covkin - Executive Vice President, Consumer & Shopper Insights, Information Resources, Inc.
Valerie Skala Walker - Vice President, Consumer & Shopper Insights, Information Resources, Inc.
Louis-Michel Barbotin - President, Global Shopper Insights, Information Resources Inc. International
WHAT: During the past five years, consumer packaged goods (CPG) manufacturers and retailers in the United States have operated in an increasingly difficult marketplace. While Americans’ hectic schedules and declining real income have resulted in a decreasing number of shopping trips taken by the average household, the average household still spreads its spending across five or more of the standard CPG retail outlets, including club, convenience, dollar, drug, grocery, mass merchandise, and supercenter stores. Shoppers are searching for better values, and they are facing a huge variety of products that include more than 30,000 new SKUs each year.
To learn how to win in this environment, CPG manufacturers and retailers are increasing their investment in shopper insights research programs, and IRI is responding by developing a series of best practices for managing a shopper insights program.
IRI experts, including John Lawlor, Staci Covkin, Louis-Michel Barbotin, and Valerie Skala Walker are presenting these best practices in a three-hour seminar, entitled “Unleashing Shopper Insights.” The seminar defines the critical data elements needed, including shopper, trip, store, and product segmentations, and explains how to use this data to transform a retail merchandising strategy from a mass market approach to a segment-targeted strategy.
WHY: As the CPG industry continues to change, retailers and manufacturers need a best practice-driven approach to understand shoppers. The IRI seminar will help retailers and manufacturers develop a systematic and repeatable category management strategy to drive profitable, sustainable growth.
The IRI seminar will address such critical questions as:
- What are the various components of shopper insights that manufacturers and retailers need to bring together to direct a winning category management strategy?
- How does shopping behavior vary by channel of trade and by category?
- How can a study of product purchasing on different types of trips, by different consumer segments, yield new insights for better category management?
WHEN: July 19, 2006, 8:30 a.m.-12 p.m. (CDT)
WHERE: 6th Annual Shopper Insights in Action Conference
Chicago Hilton & Towers
720 S. Michigan Ave.
Chicago, IL 60605
www.iirusa.com/insights
About Information Resources, Inc.
Information Resources, Inc. (IRI) is the world’s leading provider of enterprise market information solutions and services, empowering its clients to grow their business profitably in a complex marketplace. Driving the transformation of the consumer packaged goods (CPG), retail, and healthcare industries, only IRI provides a unique combination of real-time market content, advanced analytics, enterprise performance management software, and professional services. The company’s portfolio of services, solutions, and technology enable leading retailers and their suppliers around the globe to see what they are missing, act faster with greater confidence and win at the shelf. Ninety-five percent of the FORTUNE Global 500 in CPG and retail leverage IRI to power their business. For more information, visit http://us.infores.com.