What SymphonyIRI Group Customers Are Saying
"We need to understand our customers inside and out to take our company to the next level. The consumer panel data and services from SymphonyIRI Group will help us gain a new perspective and understanding of our customers, so that we can track and grow current brands and launch successful new products."
Charlie Martin
President, Consumer Products Group
ACH Food Companies, Inc.
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9/21/2011
SymphonyIRI Named A Leader in Marketing Mix Modeling Report by Independent Research Firm
SymphonyIRI’s Strength in Shopper and Consumer Data Highlighted as Key Strengths in Offerings
CHICAGO, Sept. 21, 2011 – SymphonyIRI, the global leader in innovative solutions and services for driving revenue and profit growth in consumer packaged goods (CPG), retail and healthcare companies, was named by Forrester Research, Inc. as a leading marketing mix modeling provider in its Forrester WaveTM: Marketing Mix Modeling, Q3 2011 Report (September 2011). Selected from a group of 50 organizations ranging from pure technology to consulting shops, SymphonyIRI’s strong relationships with digital and social media data providers as well as other key factors qualified the company to be identified as a leader in the report.
The marketing mix modeling market is undergoing a transformation as marketers increasingly
demand that vendors provide solutions that are updated frequently. The objective of the Forrester Wave report is to identify companies that best embody the mix modeling services Forrester’s clients demand. Categorized into “Leaders” and “Strong Performers,” SymphonyIRI was one of six vendors whose marketing mix offerings were thoroughly assessed by Forrester.
For this report, Forrester evaluated high-growth companies serving large marketing organizations. They selected finalists based on product fit, customer success and Forrester client demand. Ultimately, leaders comprise of companies that provide flexible software and digital prowess.
“SymphonyIRI, with the strongest data offering of all of our evaluated vendors, rounds out the ‘Leaders’ category,” said Forrester Research. “In addition to its strong relationships with digital and social media data providers, SymphonyIRI has a vast global network of partnerships to aggregate shopper and consumer purchasing data from 54 countries. SymphonyIRI has a particularly strong footprint among CPG and pharmaceutical marketers.”
Forrester used a combination of three data sources to assess the strengths and weaknesses of each solution by analyzing past research, studying user need assessments as well as completing company executive and expert interviews. Finalists were evaluated against 49 criteria grouped into three high-level areas of expertise, including current offering, strategy and market presence.
“Our analytics professionals continue to inspire and offer our clients the industry’s most actionable, holistic, and forward-looking marketing and media insights and solutions,” said Rob Holston, executive vice president and division leader, Symphony Analytics. “We’re honored to be named by Forrester as a leader in this area of critical importance for our clients. We are really just at the beginning of our innovation agenda for this space.”
SymphonyIRI’s software tool for reporting and forecasting, Brand AdvantageTM, and its data aggregation and integration platform, Liquid DataTM, were also highlighted as key strengths by Forrester.
About Symphony Analytics
Symphony Analytics enables clients to achieve high-impact business outcomes through a unique combination of predictive analytical techniques, proprietary rapid-modeling platforms, leading-edge automated solutions, and experienced analytics consulting talent. Focusing on the key strategic and operational needs in sales and category management, marketing and brand management, strategy, and demand planning, the group works collaboratively with clients to deliver action-based analytics and enable their organizations to commercialize and monetize those insights.
About SymphonyIRI Group, Inc.
SymphonyIRI Group, formerly named Information Resources, Inc. (“IRI”), is the global leader in innovative solutions and services for driving revenue and profit growth in CPG, retail and healthcare companies. SymphonyIRI offers two families of solutions: Core IRI solutions for market measurement and Symphony Advantage solutions for enabling new growth opportunities in marketing, sales, shopper marketing and category management. SymphonyIRI solutions uniquely combine content, analytics and technology to deliver maximum impact. SymphonyIRI helps companies create, plan and execute forward-looking, shopper-centric strategies across every level of the organization. For more information, visit http://www.SymphonyIRI.com.
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SymphonyIRI Group Contacts:
John McIndoe
E-mail: John.McIndoe@SymphonyIRI.com
Phone: (312) 474-3862
Shelley Hughes
E-mail: Shelley.Hughes@SymphonyIRI.com
Phone: (312) 474-3675
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