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WHO:
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Robert I. Tomei - President, Consumer & Shopper Marketing, SymphonyIRI Group, Inc.
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WHAT:
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How manufacturers and retailers can better understand and leverage shoppers’ increasing use of smart phones, social networking and the Internet to plan and implement their shopping strategies remains a difficult and complex question. SymphonyIRI’s shopper marketing expert, Robert I. Tomei, will present a unique shopper segmentation approach that focuses on these new technologies and will also examine two specific groups of shoppers that provide the strongest opportunities in his presentation, “Digital Media Shopper Segmentation.”
Tomei will also discuss strategies to reach and motivate shoppers most likely to provide feedback to manufacturers and retailers, as well as influence other shoppers.
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WHY:
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Shoppers continue to adjust their shopping strategies. New technologies have emerged that can provide a valuable “window” into what shoppers are thinking and planning. To build brand and banner loyalty, manufacturers and retailers must have a near household level understanding of what’s on shoppers’ minds as they prepare for their shopping trips.
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WHEN:
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Thursday, Nov. 3, 2011, 1:15 p.m. CT
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WHERE:
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Sheraton Dallas Hotel
400 North Olive Street
Dallas, TX 75201
http://www.inmar.com/forum
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About SymphonyIRI Group, Inc.
SymphonyIRI Group, formerly named Information Resources, Inc. (“IRI”), is the global leader in innovative solutions and services for driving revenue and profit growth in CPG, retail and healthcare companies. SymphonyIRI offers two families of solutions: Core IRI solutions for market measurement and Symphony Advantage solutions for enabling new growth opportunities in marketing, sales, shopper marketing and category management. SymphonyIRI solutions uniquely combine content, analytics and technology to deliver maximum impact. SymphonyIRI helps companies create, plan and execute forward-looking, shopper-centric strategies across every level of the organization. For more information, visit http://www.SymphonyIRI.com.
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CONTACTS:
John McIndoe
E-mail: john.mcindoe@SymphonyIRI.com
Phone: (312) 474-3862
Shelley Hughes
E-mail: shelley.hughes@SymphonyIRI.com
Phone: (312) 474-3675