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WHO:
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Phil Ripperger – Vice, President, New Media Solutions, SymphonyIRI Group
Zach Hofer-Shall - Customer Intelligence Analyst, Forrester Research, Inc.
Elizabeth Morgan – Senior Vice President, Visible Technologies
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WHAT:
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Shoppers are turning increasingly to social media to research entire CPG shopping experiences, ranging from what products best fit their lifestyles and which brands and banners offer the best deals to which retailers provide the most convenient shopping venues.
For CPG and retailer decision makers, social media has moved far beyond simply a medium to “listen to,” it’s a critical medium to master for communicating a brand or retailer’s value proposition. As social media has become increasingly important to the sales and marketing function, manufacturer and retailer financial teams have begun to demand more robust approaches for measuring success. They are eager to know answers to questions, such as if a campaign goes viral, does it actually generate sales uplift? Does it depress competitors’ sales? Does it positively impact offline activities? How does it compare to similar viral campaigns?
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WHY:
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During the Webinar, entitled “The Roadmap from Social Listening to Integrated Social Intelligence,” guest speakers from SymphonyIRI and Forrester will join Visible Technologies to discuss strategies for segmenting digital consumers, so marketers can identify more high-opportunity shoppers. They will outline how to better leverage digital media in a more impactful way by replacing, for example, “push” messaging with one-to-one dialogue. They will review analysis of the relationship of a brand’s social media initiatives and resulting “buzz” with the in store sales impact. Several case studies will be presented illustrating the insights to be gained when applying traditional insights and analytics to social media.
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WHEN:
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Dec. 1, 2011, 12:30 p.m. CT
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WHERE:
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SymphonyIRI -Visible Technologies Webinar featuring Forrester Research
To register for this free Webinar, please click here.
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About SymphonyIRI Group, Inc.
SymphonyIRI Group, formerly named Information Resources, Inc. (“IRI”), is the global leader in innovative solutions and services for driving revenue and profit growth in CPG, retail and healthcare companies. SymphonyIRI offers two families of solutions: Core IRI solutions for market measurement and Symphony Advantage solutions for enabling new growth opportunities in marketing, sales, shopper marketing and category management. SymphonyIRI solutions uniquely combine content, analytics and technology to deliver maximum impact. SymphonyIRI helps companies create, plan and execute forward-looking, shopper-centric strategies across every level of the organization. For more information, visit http://www.SymphonyIRI.com.
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SymphonyIRI Group Contacts:
John McIndoe
E-mail: John.McIndoe@SymphonyIRI.com
Phone: +1 (312) 474-3862
Shelley Hughes
E-mail: Shelley.Hughes@SymphonyIRI.com
Phone: (312) 474-3675