WHO: Aileen Mirabile, Director, Product Management, Technology, Information Resources, Inc. Suzanne Clarridge, President and Chief Executive Officer, My Brands Inc.
WHAT: Consumers are constantly searching for their favorite products or discovering new “must-have” products. It is important for retailers and manufacturers to reach these consumers, because it not only increases sales, but it also lessens the number of product-finding inquiries to call centers. To address the relevance of technological solutions that meet the growing needs of “where to-buy” consumers, product trend experts, Aileen Mirabile and Suzanne Clarridge, will present “The ROI of Where to Buy” to the Society of Consumer Affairs Professionals. They will examine some of the challenges in the marketplace which create the where-to-buy consumer, and provide examples of the return on investment (ROI) that can be realized. The presentation will focus on solutions for the consumer packaged goods industry, but this concept can be applied across other industries as well.
WHY: There are more and more consumers using the internet every day. One of the top reasons consumers will go to a web site is to find out where to buy their favorite products. This presentation will address the following critical questions:
- Who is the where-to-buy consumer?
- What is lost by not serving the where-to-buy consumer?
WHEN: May 9, 2006, 1:45 - 2:45 (EDT)
WHERE: 2006 SOCAP International Symposium
J.W. Marriott Hotel
1331 Pennsylvania Ave.Washington, D.C. 20004
www.socap.org
About Information Resources, Inc.
Information Resources, Inc. (IRI) is the world’s leading provider of enterprise market information solutions and services, empowering its clients to grow their business profitably in a complex marketplace. Driving the transformation of the consumer packaged goods (CPG), retail, and healthcare industries, only IRI provides a unique combination of real-time market content, advanced analytics, enterprise performance management software, and professional services. The company’s portfolio of services, solutions, and technology enable leading retailers and their suppliers around the globe to see what they are missing, act faster with greater confidence and win at the shelf. Ninety-five percent of the FORTUNE Global 500 in CPG and retail leverage IRI to power their business. For more information, visit http://us.infores.com.