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Pyramid Breweries
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5/22/2008
IRI Expands Market Information Solutions to SUPERVALU’s Grocery Retail and Supply Chain Divisions
IRI Helping Manufacturers and Independent Retailers See New Opportunities to Drive Growth in Complex Marketplace
CHICAGO – December 7, 2005 – Information Resources, Inc. (IRI), the leading global provider of enterprise market information solutions for the consumer packaged goods (CPG), retail and healthcare industries, today announced that it is extending its relationship with SUPERVALU, Inc., a leading grocery retailer in the United States. Under the new agreement, IRI will provide CPG manufacturers and independent grocery retailers with insights and data for SUPERVALU’s wholesale supply chain in addition to its grocery retail division.
IRI is providing SUPERVALU wholesale customers with its InfoScan® Retail Tracking Service, which delivers precise measurement of both retail sales data and promotion results in an increasingly diverse retail environment. The InfoScan service offers highly accurate census-based, point-of-sale (POS) data from more than 32,000 supermarket, drugstore, and mass merchandiser outlets.
“We have validated and endorsed the IRI InfoScan service, and we hope our wholesale supply chain clients will take advantage of this significant opportunity to leverage a common view of marketplace activity,” said Mike Terpkosh, director of category management development for SUPERVALU. “I’m pleased that IRI is working on both sides of our business, wholesale and retail, because it facilitates collaboration and strengthens our partnership.”
IRI will provide access to all of SUPERVALU’s custom wholesale region trading areas, the corresponding competitive wholesale market views, including other retailers, and aggregated corporate totals to provide a comprehensive and accurate information picture to drive growth in a highly competitive marketplace.
IRI has been providing SUPERVALU’s grocery retail division with insights and data from the IRI InfoScan retail tracking service, consumer and shopper insights from the IRI Consumer Network™ Household panel, and analytic insights to CPG manufacturers for the major grocery chains owned by SUPERVALU. These same IRI services will also be leveraged to support CPG clients for SUPERVALU’s wholesale operations.
“IRI is committed to driving retail innovation and transformation through expanded retail coverage and next generation business insights, and we are thrilled to be extending our relationship with SUPERVALU,” said IRI President of Retail Solutions, Strategic Consulting, and Integrated Solutions Thomas J. Blischok. “With this relationship, manufacturers will have new visibility into the wholesale side of SUPERVALU’s business, which will enable them to partner with SUPERVALU to make more informed merchandising decisions faster and win at the shelf.”
Data and insight for SUPERVALU’s wholesale supply chain division is available now through the IRI InfoScan Retail Tracking Service. For more information, visit www.infores.com.
About SUPERVALU, Inc.
SUPERVALU, Inc., a Fortune 500 company with more than 57,000 employees, is one of the largest companies in the United States grocery channel. With annual revenues of approximately $20 billion, SUPERVALU holds leading market share positions with its 1,555 retail grocery locations, including licensed Save-A- Lot locations. SUPERVALU’s diverse supply chain network provides distribution and related logistics support services across the nation's grocery channel. For more information, visit www.SUPERVALU.com.
About Information Resources, Inc.
Information Resources, Inc. (IRI) is the world’s leading provider of enterprise market information solutions and services, empowering its clients to grow their business profitably in a complex marketplace. Driving the transformation of the consumer packaged goods (CPG), retail, and healthcare industries, only IRI provides a unique combination of real-time market content, advanced analytics, enterprise performance management software, and professional services. The company’s portfolio of services, solutions, and technology enable leading retailers and their suppliers around the globe to see what they are missing, act faster with greater confidence and win at the shelf. Ninety-five percent of the FORTUNE Global 500 in CPG and retail leverage IRI to power their business. For more information, visit www.infores.com.
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