CHICAGO and ORLANDO, Fla., March 3, 2008 – Information Resources, Inc. (IRI), the leading global provider of consumer, shopper and market insights for the consumer packaged goods (CPG), retail, and healthcare industries, continues its ongoing commitment to delivering the latest innovations in automated and predictive analysis capabilities with the availability of two new solutions - IRI Price Promotion Simulator™ and IRI Assortment Drivers™. These unique offerings provide manufacturers and retailers with the unrivaled capacity to refine their decision making, as well as advance their understanding of the CPG retail marketplace for significantly increased success on the shelf and at the register
The announcement was made today during the IRI Reinventing CPG & Retail Summit 2008 being held at the Gaylord Palms Resort and Convention Center in Orlando, Fla., March 3-5, 2008.
IRI Price Promotion Simulator offers a unique Web-based software solution that provides CPG and retail industry decision makers with cost-saving and time-sensitive comparative analysis of price promotion plans through the use of predictive market simulations. Allowing users to create multiple price and promotion plans on the fly, Price Promotion Simulator helps industry executives determine which event approach provides the best return on investment and compares the plan post-promotion with actual execution.
IRI Assortment Drivers™ offers a Web-based capability that simultaneously evaluates the impact of marketing options for every stock-keeping unit (SKU) against every other SKU among competing products within a determined category. Through a process that: 1) evaluates shifting marketing support behind a given product, 2) assesses marketing changes of other products and stores in the marketplace, and 3) uses third-party survey research to simulate new marketing concepts, IRI Assortment Drivers™ provides the market intelligence necessary for CPG retailers and manufacturers to accurately assess market opportunities and design targeted product strategy plans.
“With the addition of these breakthrough simulation-based offerings, we are continuing to build an automated analytics platform that outpaces the market and the competition,” said President of IRI Business and Consumer Insights Sunil (Sunny) Garga. “In the world of CPG, retail and manufacturing decision makers, the value and power of predictive information cannot be overstated. IRI Price Promotion Simulator and Assortment Drivers are designed to provide industry executives with the critical tools necessary to not only market more efficiently, but also generate ROI more rapidly.”
Price Promotion Simulator and Assortment Drivers join both IRI Drivers on Demand™, a model-informed Web application reporting key drivers of period-to-period sales, and Demand Forecaster™, a turn-key forecasting, marketing planning, and tracking solution, as the core of IRI’s industry-leading Automated Analytics set of solutions.
For more information on the full portfolio of IRI Automated Analytics solutions, visit www.infores.com.
About Information Resources, Inc.
Information Resources, Inc. (IRI) is the world’s leading global provider of consumer, shopper, and retail market intelligence and insights, empowering consumer packaged goods (CPG), retail, and healthcare companies to grow their business profitably in a complex marketplace. Driving breakthrough growth in the industries it serves, the company’s portfolio of services, solutions, and technology enable leading retailers and their suppliers around the globe to see what they are missing, act faster with greater confidence, and win at the shelf. Ninety-five percent of the FORTUNE Global 500 in CPG and retail leverage IRI to power their business. For more information, visit: www.infores.com
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IRI CONTACTS:
John McIndoe
E-mail: john.mcindoe@infores.com
Phone: (312) 474-3862
Fax: (312) 474-2512
Shelley Hughes
E-mail: shelley.hughes@infores.com
Phone: (312) 474-3675
Fax: (312) 474-2512