WHO: Steve Johnson - Executive Vice President and General Manager of IRI Healthcare Solutions Group
WHAT: Growth in the consumer healthcare industry has plateaued during the past two years; however, growth rates for prescription drugs continue to significantly outpace over-the-counter (OTC) medicines. In today’s environment, many retailers and manufacturers are focusing their healthcare marketing initiatives on the pharmacy, but they need to begin connecting the pharmacy to the rest of the store to deliver total store growth. Recognized healthcare expert Steve Johnson will address this issue and build on the Consumer Healthcare Product Association’s conference theme of "Navigating Pathways to OTC Access" by contrasting consumers’ accessibility to medicines that have switched from prescription to OTC status, such as Prilosec, to their accessibility of OTC products that have moved behind the counter because they contain Pseudoephedrine. During his presentation, "Case Studies for Prilosec OTC and PSE to Gain Insights to Expanded OTC Accessibility" Johnson will examine the existing opportunity of reaching more households with increased accessibility to OTC products and how retailers and manufactures can collaborate to connect the pharmacy with the rest of the store to drive growth.
WHY: As consumers become even more focused on their health and wellness, they will become more proactive about disease management and prevention. A strong healthcare marketing platform targeting the total health and wellness spectrum will address the consumer’s emerging "my health; my way" attitude and has the power to grow sales, share and customer loyalty. Johnson’s presentation will provide a roadmap for how retailers and manufacturers can collaborate to connect the pharmacy with the rest of the store and help consumers balance their overall lifestyle through better-for-you product innovations and ailment specific solutions that lead to total health and wellness management.
The presentation will address such critical questions as:
- How do consumers respond to medications that switch from prescription to OTC status?
- How are consumers reacting to new “behind-the-counter” pharmacy restrictions?
- What are specific front- and back-end of the store opportunities that retailers and manufacturers can tap into?
- How can retailers and manufacturers develop the optimal marketing plan that will benefit the consumer, the brand and the store?
WHEN: May 10, 2007, 2 p.m. (EDT)
WHERE: Consumer Healthcare Products Association
2007 Regulatory and Scientific Conference
The Fairmont Washington, D.C.
2401 M Street, NW
Washington, D.C. 20037
http://www.chpa.org/
IRI Healthcare Solutions Group
The IRI Healthcare Solutions Group provides pharmaceutical, healthcare, and consumer goods companies as well as retailers with consumer intelligence, targeting, and analytic services for the healthcare marketplace. The group was formulated in response to the increasing need to understand consumer insights and decisions related to prescription (Rx) and over-the-counter (OTC) purchasing behaviors, attitudes, and preferences. The Healthcare Solutions Group offers a complete suite of retail tracking, consumer panel and analytic-driven products and services under the RxPulse brand to help its client’s monitor, comprehend, and compete within the rapidly evolving healthcare space.
About IRI
IRI is the world’s leading provider of consumer, shopper, and retail market intelligence and insights supporting 95 percent of the FORTUNE Global 500 consumer packaged goods (CPG), retail and healthcare companies. Only IRI offers the unique combination of integrated market information, automated and predictive analytics, innovative enabling technologies, and domain expertise. With IRI, leading retailers and manufacturers are able to quickly discover breakthrough insights driving smarter decisions and actions across the enterprise for breakthrough results. Companies around the world depend on IRI for improved productivity, stronger brands, and dramatic revenue growth. For more information, visit http://us.infores.com/.
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CONTACTS:
John McIndoe
E-mail: john.mcindoe@infores.com
Phone: (312) 474-3862
Shelley Hughes
E-mail: shelley.hughes@infores.com
Phone: (312) 474-3675