WHO: Thom Blischok - President, Retail Solutions North America and Strategic Consulting, IRI
WHAT: Approximately 40 percent of prescription customers fill their order and then leave the store. Retailers and manufacturers have a tremendous sales opportunity if they can turn even a small percentage of these pharmacy shoppers into total store shoppers. Recognized retail expert Thom Blischok takes a closer look at this opportunity in his presentation "Unleashing the Power of the Pharmacy." Blischok examines how to develop health-focused pharmacy programs and how to market these programs effectively, so that retailers can unleash the power of their in-store expert — the pharmacist.
WHY: As healthcare becomes a more pressing driver of consumer purchasing and shopping behavior, a strong healthcare marketing platform, based on addressing key health ailments, has the power to grow sales, share and customer loyalty. Blischok’s presentation uncovers which specific health ailments will be driving the pharmacy business and how retailers can map these ailments to their own healthcare platforms by identifying the better-for-you product attributes that link the ailment to relevant opportunities across the store.
The presentation will address such critical questions as:
- How do you establish the pharmacy and store as the shoppers’ expert source for ailment-specific health products and information?
- How do you link the pharmacy to other areas of the store in ways that increase basket size and shopper trips?
- What are the high opportunity ailments in the local marketplace and your stores?
- How can better-for-you products be promoted through thoughtful and effective in-store messaging?
- How can product education be integrated into pharmacy counseling to influence pharmacy shoppers who are searching for products throughout the store?
WHEN: May 7, 2007, 11 a.m. (CST)
WHERE: FMI Pharmacy Conference
McCormick Place
2301 South Lake Shore Drive
Chicago, IL 60610
http://www.fmi.org/
About IRI
IRI is the world’s leading provider of consumer, shopper, and retail market intelligence and insights supporting 95 percent of the FORTUNE Global 500 consumer packaged goods (CPG), retail and healthcare companies. Only IRI offers the unique combination of integrated market information, automated and predictive analytics, innovative enabling technologies, and domain expertise. With IRI, leading retailers and manufacturers are able to quickly discover breakthrough insights driving smarter decisions and actions across the enterprise for breakthrough results. Companies around the world depend on IRI for improved productivity, stronger brands, and dramatic revenue growth. For more information, visit http://us.infores.com/.
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CONTACTS:
John McIndoe
E-mail: john.mcindoe@infores.com
Phone: (312) 474-3862
Shelley Hughes
E-mail: shelley.hughes@infores.com
Phone: (312) 474-3675