| WHO: |
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Leigh Anne Rowinski – Client Solutions, Information Resources, Inc. |
| WHAT: |
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The overall beauty category in the mass marketplace has enjoyed five years of solid dollar growth driven by increasing product quality, an abundance of new product launches each year, and a diversified consumer audience willing to pay a rising average price to help them look and feel their best. However, this growth trend, which is built on an indulgence premise, is decelerating, reaching only $382 million in growth during 2007 compared to $910 million in 2006. Health and wellness products are continuing to evolve, with the leading health and beauty care growth coming from core healthcare, personal grooming, beauty, and pro-active healthcare over-the-counter products. Skin care products remained very popular with consumers, but cosmetic growth continues to remain flat for the third year in a row and fragrance sales have declined as well. To help the beauty industry take a closer look at its complex market, beauty industry trend expert Leigh Anne Rowinski is presenting “The 2007 Beauty Industry Year-End Review.” Rowinski will review the performance and trends for 2007 and discuss the top consumer trends for skin care, makeup and fragrance for the beauty industry to come in 2008. |
| WHY: |
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Beauty marketers and retailers have a tremendous opportunity to evolve their brands and shopping environments for consumers seeking to embrace the health and wellness movement both for their individual lives and the larger eco–green transition expected for American society in the years to come. While quality and innovation will always drive the marketplace, more consumers of all ages are seeking ways to embrace an uplifting, healthy, active lifestyle focused on experiential life priorities. Therefore, consumers are searching for ways to simplify their lives and are applying the “less is more” philosophy to their purchases, including beauty. Today’s economic realities also can mean more careful and limited purchasing of products, so manufactures and retailers need to have a thorough understanding of consumer issues to change direction and meet demands. The key is to understand the behavior changes that are taking place and to discover the upcoming trends for 2008 and beyond. |
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Rowinski’s presentation will address such critical questions as:
- How are health and wellness interests impacting face, body, sun and hair product growth?
- What are the consumer segments driving category growth?
- Cosmetics have lost some of their excitement with launches, so who is bringing growth and innovation to the category?
- What is the future of facial cosmetics? How does the “cosmeceutical” trend affect the mass market beauty consumer?
- How does fragrance differ from cosmetics and skin care purchasing?
- What does the future of retailing formats hold?
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| WHEN: |
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Jan. 29, 2008, 8:30 a.m. (EST) |
| WHERE: |
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NPD Hot Off the Press Beauty Industry Event
Rainbow Room
30 Rockefeller Plaza, 65th Floor
New York, NY
www.npd.com |
About Information Resources, Inc.
IRI is the world’s leading provider of consumer, shopper, and retail market intelligence and insights supporting 95 percent of the FORTUNE Global 500 consumer packaged goods (CPG), retail and healthcare companies. Only IRI offers the unique combination of integrated market information, automated and predictive analytics, innovative enabling technologies, and domain expertise. With IRI, leading retailers and manufacturers are able to quickly discover breakthrough insights driving smarter decisions and actions across the enterprise for breakthrough results. Companies around the world depend on IRI for improved productivity, stronger brands, and dramatic revenue growth. For more information, visit http://us.infores.com/.
CONTACTS:
John McIndoe
E-mail: john.mcindoe@infores.com
Phone: (312) 474-3862
Shelley Hughes
E-mail: shelley.hughes@infores.com
Phone: (312) 474-3675