CHICAGO, Dec. 20, 2007 – Information Resources, Inc. (IRI), the leading global provider of consumer, shopper, and retail market intelligence and insights for the consumer packaged goods (CPG), retail and healthcare industries, today announced that it is expanding its relationship with Save Mart Supermarkets, a supermarket chain that operates 248 stores in Northern California and Nevada. IRI will increase its reportable census coverage from 80 to 248 stores and add two Save Mart banners, including Lucky and Food Maxx. With the enhanced coverage, Save Mart will be able to better analyze its sales, promotion, pricing and product mix.
“The quality and accuracy of IRI insights provide the visibility we need into market performance,” says Robert Dyer, vice president, center store, Save Mart. “The insights will help to evaluate our performance and determine the impact of how we go to market across all banners.”
Under the new agreement, Save Mart is subscribing to the IRI Retail Network, a Web-based market information portal that will provide Save Mart’s merchandising team with quick desktop access to marketplace insights that will enhance their decision making and strengthen their category management process. Save Mart’s suppliers can also access sales and share performance information for the new banners, which will help them and Save Mart uncover new opportunities for business growth.
“Save Mart has a great market presence, and we’re thrilled to enhance our partnership with them,” says IRI Retail Solutions and Strategic Consulting President Thom Blischok. “The enhanced relationship and additional geographies will not only help Save Mart grow their business but also allow IRI to offer its clients expanded coverage of the Northern California market.”
About Save Mart
Save Mart Supermarkets was founded January 17, 1952 in Modesto, Calif. The privately-owned company operates 248 stores throughout Northern California and Northern Nevada under the banners of Save Mart, Lucky, S-Mart Foods, and Food Maxx from its headquarters in Modesto. For more information, visit www.savemart.com, www.luckysupermarkets.com and www.foodmax.com.
About Information Resources, Inc.
IRI is the world’s leading provider of consumer, shopper, and retail market intelligence and insights supporting 95 percent of the FORTUNE Global 500 consumer packaged goods (CPG), retail and healthcare companies. Only IRI offers the unique combination of integrated market information, automated and predictive analytics, innovative enabling technologies, and domain expertise. With IRI, leading retailers and manufacturers are able to quickly discover breakthrough insights driving smarter decisions and actions across the enterprise for breakthrough results. Companies around the world depend on IRI for improved productivity, stronger brands, and dramatic revenue growth. For more information, visit http://us.infores.com.
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IRI CONTACTS:
John McIndoe
E-mail: john.mcindoe@infores.com
Phone: (312) 474-3862
Fax: (312) 474-2512
Shelley Hughes
E-mail: shelley.hughes@infores.com
Phone: (312) 474-3675
Fax: (312) 474-2512