CHICAGO, Oct. 3, 2007 –Today’s consumer packaged goods (CPG) manufacturers and retailers must sift through an exorbitant amount of information to extract the insights needed to drive improved growth and profitability. IRI is taking a major step forward in addressing this business challenge with the availability of IRI Shopper Insights Explorer™, powered by the new IRI Liquid Data™ (ILD) platform.
Shopper Insights Explorer is a web-based decision solution that provides brand marketing, retail sales managers, and category managers with unparalleled flexibility to slice and manipulate comprehensive shopper information from multiple angles to deliver meaningful insights about increasingly dynamic shoppers.
The solution offers unprecedented levels of flexibility, allowing users to easily and quickly manipulate consumer, shopper and retail market intelligence data across a broad set of attributes, including retailer, shopper segment, demographic, trip type, product, and time period. With the solution, users can take shopper insights to a new dimension with flexible ways of slicing and aggregating products and households to reveal new insights that are aligned with actual purchasing patterns.
“Shopper Insights Explorer represents a true step change for the CPG industry,” according to Mars Snackfood U.S. “The solution combines the most granular consumer purchase information with automated analysis and the ability to filter insights across multiple factors and dimensions to get to unique insights on the fly. This capability has empowered Mars Snackfood U.S. to better understand consumer and shopper behavior in fundamentally new ways and turn those insights into benefits for our consumers and retail partners. The speed and flexibility is unlike anything seen in the marketplace today.”
The solution is built on the next generation IRI Liquid Data platform, a breakthrough, high-performance market and consumer information platform. The ILD platform combines advanced analytic techniques and data integration methodologies in a flexible and configurable environment to drive powerful business applications, predictive analytics and on-demand business performance reporting.
“Shopper Insights Explorer helps manufacturers and retailers alike to glean valuable insights from the millions of data points, including granular household panel information,” said Business and Consumer Insights President Sunil (Sunny) Garga. “It puts them in the driver’s seat to quickly and easily combine disparate information sources to generate insights that can move their business forward with precision and confidence.”
Shopper Insights Explorer provides major advantages and benefits over existing tools for studying consumer and shopper behavior including:
- Leverages embedded IRI best practices and guided analyses to ensure that a broader set of users can easily develop compelling business cases and more actionable insights with higher business value and less training time.
- Reduces the number of different analysis tools being used across marketing, retail sales and category management so valuable resources can be redirected towards executing insights-based actions.
- Provides powerful analytic capabilities combined with the customizable and expandable platform to enable users to integrate multiple segmentations and see the marketplace from new angles while uncovering multi-million dollar opportunities.
- Offers frequent updates via a 100 percent web-based system that provides any time, anywhere access to fresh information, reducing analysis time and time to market impact.
“The results from clients already using this offering underscore the value this capability delivers,” added Garga. “Several leading manufacturers have been using Shopper Insights Explorer for the last year and have not only identified several million dollars worth of business opportunities but, more importantly, have actually realized those incremental dollars with their retail partners.”
Shopper Insights Explorer is offered in multiple configurations designed to meet the needs of clients of all sizes and levels of shopper analytics experience and sophistication. For additional information about Shopper Insights Explorer, please visit http://us.infores.com/page/manufacturers/consumer_relationship/shopper_insights.
About Information Resources, Inc.
IRI is the world’s leading provider of consumer, shopper, and retail market information, insights and decision solutions to 95 percent of the FORTUNE Global 500 consumer packaged goods (CPG), healthcare and retail companies. Only IRI offers the unique combination of integrated market and shopper information, automated analytics and predictive insights, innovative technology, and domain expertise. With IRI, leading manufacturers and retailers are able to drive their growth by quickly discovering breakthrough insights, making smarter decisions, taking faster actions across the enterprise, and achieving breakthrough results. Companies around the world depend on IRI for technology and solutions that enable brand building, successful new product launches, consumer-driven merchandising/retail execution and consumer and shopper relationship management. For more information, visit http://us.infores.com.
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IRI CONTACTS:
John McIndoe
E-mail: john.mcindoe@infores.com
Phone: (312) 474-3862
Fax: (312) 474-2512
Shelley Hughes
E-mail: shelley.hughes@infores.com
Phone: (312) 474-3675
Fax: (312) 474-2512