CHICAGO, April 12, 2007 – IRI, the leading global provider of consumer, shopper, and retail market intelligence and insights for the consumer packaged goods (CPG), retail and healthcare industries, announced today that it is expanding its industry-leading beer client portfolio with the addition of Sierra Nevada Brewing Co., brewer of Sierra Nevada Pale Ale, the No. 1 selling craft brand in U.S. grocery stores.
"This is the first time that Sierra Nevada Brewing Co. is partnering with a provider for market insights, and we chose IRI because their industry experience is well respected and because their attention to customer service, innovation and insights is best in class, " said Joe Whitney, director of sales and marketing, Sierra Nevada Brewing Co.
The new relationship with IRI will enable Sierra Nevada Brewing Co. to track their products’ performance across multiple channels, understand the competitive landscape, and target distribution opportunities. To expand its presence across retail outlets, Sierra Nevada Brewing Co. will also utilize IRI InfoBeverage™, a store-level reporting suite that provides specific quantifiable performance metrics for beer, wine and spirits manufacturers and distributors.
Sierra Nevada Brewing Co. will leverage InfoBeverage to manage inventory levels, oversee distribution and tailor promotional activities through the following reports:
- Store Rank Report: Ranks store sales within a pre-determined geography for a combination of subcategories or a total of beer, wine and spirits categories
- SKU Efficiency Report: Ranks SKUs in a specific category or a combination of categories
- Brand Scorecard: Focuses on the performance of a single brand
- Brand Efficiency Report: Ranks brands in a specific category or a combination of categories
"The IRI team is thrilled to be partnering with Sierra Nevada Brewing Co.," said Bump Williams, executive vice president and general manager of the IRI Beer, Wine and Spirits Practice. "Sierra’s brands are well known and appreciated by a growing number of consumers across the United States. Our new partnership will help them market their brands to an even wider group of consumers and maximize brewer, distributor and retailer profits."
About Sierra Nevada Brewing Co.
Sierra Nevada Brewing Co. has a proud history as one of the pioneers of the craft brewing industry and as a brewer of award-winning beers since 1980. Sierra Nevada is the brewer and marketer of Sierra Nevada Pale Ale, the No. 1 selling craft beer brand in U.S. grocery stores, in addition to Sierra Nevada Porter, Wheat, Stout, Summerfest, Bigfoot and Celebration Ale.
About IRI
IRI is the world’s leading provider of consumer, shopper, and retail market intelligence and insights supporting 95 percent of the FORTUNE Global 500 consumer packaged goods (CPG), retail and healthcare companies. Only IRI offers the unique combination of integrated market information, automated and predictive analytics, innovative enabling technologies, and domain expertise. With IRI, leading retailers and manufacturers are able to quickly discover breakthrough insights driving smarter decisions and actions across the enterprise for breakthrough results. Companies around the world depend on IRI for improved productivity, stronger brands, and dramatic revenue growth. For more information, visit http://us.infores.com.
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IRI CONTACTS:
John McIndoe
E-mail: john.mcindoe@infores.com
Phone: (312) 474-3862
Shelley Hughes
E-mail: Shelley.hughes@infores.com
Phone: (312) 474-3675