| WHO: |
Dan Wandel, Senior Vice President, Beer, Wine and Spirits Practice, IRI |
| WHAT: |
The higher cost of ingredients and packaging, skyrocketing gas prices, price to consumer increases, low consumer confidence and a sluggish economy are just a few of the challenges that the beer industry is facing in 2008. So, how are the beer category and the craft segment, in particular, performing from a sales perspective this year? To help provide insights, IRI beverage alcohol expert, Dan Wandel, will be presenting, “2008 IRI Beer Category Overview and Craft Segment Review,” during the Brewers Association Power Hour interactive teleconference. |
| WHY: |
Due to the transforming economy, the beer industry is facing many challenges in today’s marketplace. In addition, there is fierce competition for the beer category to differentiate its offerings through innovative approaches to meet the ever-changing needs of consumers. Wandel’s presentation will address such critical questions as:
- How is the sluggish economy impacting the beer industry?
- What lessons can be gleaned from the first six months of 2008?
- What are the hot new beer brands in 2008 thus far?
- What were the beer category’s sales during this year’s 4th of July holiday compared to previous years?
|
| WHEN: |
Aug. 14, 2008, 12 p.m. CDT |
| WHERE: |
Brewers Association Power Hour
Online, Interactive Teleconference Series
To pre-register, contact Pete Johnson at pete@brewersassociation.org
www.beertown.org |
About IRI
IRI is the world’s leading provider of consumer, shopper, and retail market intelligence and insights supporting 95 percent of the FORTUNE Global 500 consumer packaged goods (CPG), retail and healthcare companies. Only IRI offers the unique combination of integrated market information, automated and predictive analytics, innovative enabling technologies, and domain expertise. With IRI, leading retailers and manufacturers are able to quickly discover breakthrough insights driving smarter decisions and actions across the enterprise for breakthrough results. Companies around the world depend on IRI for improved productivity, stronger brands, and dramatic revenue growth. For more information, visit http://us.infores.com/.
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CONTACTS:
John McIndoe
E-mail: john.mcindoe@infores.com
Phone: (312) 474-3862
Shelley Hughes
E-mail: shelley.hughes@infores.com
Phone: (312) 474-3675