WHO: Sally Lyons Wyatt, Senior Vice President, Client Solutions, IRI
WHAT: The U.S. snack industry experienced a year of positive momentum as dollar sales rebounded in 2006. Although indulgent snacks capture two-thirds of the current snacking market, healthier snack sales are growing at triple the rate of indulgent snacks. “Lighter” versions of indulgent snacks, such as light ice cream and low-fat crackers, are seeing exceptional growth. However, there are growing concerns, since volume sales remain flat overall, consumers are striving to snack less, and snack manufacturers are facing increased competition from outside the core industry. To help retailers and manufacturers understand these trends and what they mean for future growth potential, snack trends expert Sally Lyons Wyatt will present "State of the Industry 2007." She will review industry performance at the category and channel level, underlying trends impacting growth, and the product attributes and experiences that appeal to both healthy and indulgent snackers. Lyons Wyatt’s presentation will also highlight specific growth opportunities across both indulgent and healthier snack categories as well as innovative new brands and retail initiatives that are hitting the mark with consumers.
WHY: Consumer snacking behavior is highly complex. Powerful forces, including the media, the medical community, social networks and government organizations are driving a shift towards healthier eating. However, equally powerful forces, such as an inherent desire for taste and variety and well-established snacking patterns, are driving continued high demand for indulgent products. Snack manufacturers and retailers face the enormous challenge of deciphering this behavior and its underlying drivers to determine the optimal mix of healthier and more indulgent snacks in their portfolios and stores and the right advertising messages to influence purchases.
This presentation will address such critical questions as:
- To what extent has healthier snacking impacted indulgent snacking growth potential?
- What types of healthier snacks are most appealing to consumers?
- What are the new emerging trends that will drive new growth opportunities?
- What product innovations have been most successful?
- What is working for today’s retailers?
WHEN: March 26, 2007, 10:30 a.m. EDT
WHERE: SNAXPO 2007
The Westin Diplomat Resort and Spa
Hollywood, Fla.
http://www.snaxpo.org/
About IRI
IRI is the world’s leading provider of consumer, shopper, and retail market intelligence and insights supporting 95 percent of the FORTUNE Global 500 consumer packaged goods (CPG), retail and healthcare companies. Only IRI offers the unique combination of integrated market information, automated and predictive analytics, innovative enabling technologies, and domain expertise. With IRI, leading retailers and manufacturers are able to quickly discover breakthrough insights driving smarter decisions and actions across the enterprise for breakthrough results. Companies around the world depend on IRI for improved productivity, stronger brands, and dramatic revenue growth. For more information, visit http://us.infores.com/.
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CONTACTS:
John McIndoe
E-mail: john.mcindoe@infores.com
Phone: (312) 474-3862
Shelley Hughes
E-mail: shelley.hughes@infores.com
Phone: (312) 474-3675