CHICAGO, July 30, 2007 – Information Resources, Inc. (IRI) today announced that Wilson Farms Neighborhood Food Stores, which operates 199 convenience store and gas station locations across New York State, has selected IRI as a market information partner. Wilson Farms will share its point-of-sale (POS) data from all of its stores with IRI for incorporation into the new IRI AllScan™ Convenience Store Tracking service.
“The IRI AllScan service will enhance our category managers’ ability to make fact-based decisions on assortment, procurement, merchandising and pricing,” said Nick Gallegos, vice president of sales and marketing and general partner of Wilson Farms Neighborhood Food Stores. “We will also leverage the IRI insights to capitalize on opportunities around multi-outlet market trends and category seasonality.”
IRI AllScan Convenience Store Tracking is a scanner-based POS tracking service that delivers highly accurate data and unmatched business insights to help manufacturers and retailers improve category management effectiveness and retail execution across the entire convenience channel. It is the only convenience store business reporting service enabling user’s visibility into all categories with weekly granularity. The service is based on 11,000 POS scan stores, which surpasses any other offering in the marketplace.
“New Yorkers have been relying on Wilson Farms for great service and quality products for almost 40 years, and we’re thrilled to be partnering with them on convenience store insights,” said IRI President of Retail Solutions, Strategic Consulting and Integrated Solutions Thom Blischok. “We believe our new IRI AllScan Convenience Tracking service will improve their relationships with the vendor partners and empower Wilson Farms to achieve breakthrough results.”
About Wilson Farms Neighborhood Food Stores
Wilson Farms Neighborhood Food Stores, established in 1969, currently operates 199 convenience store and gas station locations across New York State. Over the years, Wilson Farms stores have evolved to fit the changing needs of customers, and today offer quality farm-fresh produce, convenient meal solutions, freshly made wraps and sandwiches, gourmet coffee and a wide selection of other beverages, and an expanded line of grocery, frozen, and dairy products. The company currently employs more than 2,500 people, and is headquartered in Buffalo, N.Y. For more information, visit www.WilsonFarms.com.
About Information Resources, Inc.
IRI is the world’s leading provider of consumer, shopper, and retail market intelligence and insights supporting 95 percent of the FORTUNE Global 500 consumer packaged goods (CPG), retail and healthcare companies. Only IRI offers the unique combination of integrated market information, automated and predictive analytics, innovative enabling technologies, and domain expertise. With IRI, leading retailers and manufacturers are able to quickly discover breakthrough insights driving smarter decisions and actions across the enterprise for breakthrough results. Companies around the world depend on IRI for improved productivity, stronger brands, and dramatic revenue growth. For more information, visit http://us.infores.com.
# # #
IRI CONTACTS:
John McIndoe
E-mail: john.mcindoe@infores.com
Phone: (312) 474-3862
Fax: (312) 474-2512
Shelley Hughes
E-mail: shelley.hughes@infores.com
Phone: (312) 474-3675
Fax: (312) 474-2512