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What SymphonyIRI Group Customers Are Saying
"SymphonyIRI Group’s InfoScan and AllScan services have yielded unprecedented insights to help us better understand our products’ performance in the grocery, drug and convenience store space. We value SymphonyIRI Group’s commitment, service quality and experience in the beverage alcohol industry. Our continued partnership with SymphonyIRI Group will provide us with superior data to generate a better overall strategy for expanding our market reach and optimizing our sales growth."
Abbott Wolfe
Chief Sales Officer
Pabst Brewing Company
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Press Releases
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Archives (2005 to current)
Archives (2005 to current)
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1/12/2009
IRI Thought Leader Uncovers the Real Truth on Shopper Behavior at FMI Midwinter Conference
Thom Blischok Speaks with CPG and Retailer Industry Leaders on How to Compete and Win Shoppers in 2009
WHO: Thom Blischok– President, Consulting and Innovation, Information Resources, Inc.
WHAT: Shoppers are being pummeled from multiple directions by eroding property values, rising credit card debt, unprecedented swings in energy and commodity prices and an unsettling employment picture. Add to this anxiety the increase in retail food prices and we are faced with a shopper who is fearful, cautious and more reluctant to spend. Industry thought leader Thom Blischok takes an up-close look at what is on the minds of today’s consumers and how their concerns are translating into major shifts in shopping behavior in his keynote presentation, “Uncovering the Real Truth about Shopper Behavior in the New Transformational Economy.”
WHY: Without question, the current economic climate is creating significant changes in shopper behaviors and is projected to do so for the foreseeable future. Consumers are quickly becoming “strategic shoppers” by necessity. They are buying less, buying what is only needed, and sticking to a budget. So, how can retailers and manufacturers keep pace with today’s changing shopping behaviors? Blischok’s presentation will provide a deep understanding of shopper insights through thought provoking “man on the street” interviews and groundbreaking IRI research and shopper insights that will empower retailers and manufacturers to not only compete, but win in 2009.
Blischok’s presentation will address such critical questions as:
• How did shopping behavior change in 2008?
• How can retailers and manufacturers rewire their merchandising and marketing efforts to effectively compete?
• What cost-cutting methods are shoppers using to stretch their dollars?
• Are shoppers concerned about health and wellness in a recessionary economy?
• What behavioral changes will flourish in 2009?
• Are these changing shopping behaviors and rituals permanent?
WHEN: Jan. 13, 2009, 9 a.m. (EST)
WHERE: FMI 2009 Midwinter Executive Conference
Ritz Carlton Orlando, Grande Lakes
4012 Central Florida Parkway
Orlando, FL 32837
www.fmi.org
About IRI
IRI is the world’s leading provider of consumer, shopper, and retail market information, insights and decision solutions to 95 percent of the FORTUNE Global 500 consumer packaged goods (CPG), healthcare and retail companies. Only IRI offers the unique combination of integrated market and shopper information, automated analytics and predictive insights, innovative technology, and domain expertise. With IRI, leading manufacturers and retailers are able to drive their growth by quickly discovering breakthrough insights, making smarter decisions, taking faster actions across the enterprise, and achieving breakthrough results. Companies around the world depend on IRI for technology and solutions that enable brand building, successful new product launches, consumer-driven merchandising/retail execution and consumer and shopper relationship management. For more information, visit http://us.infores.com.
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CONTACTS:
John McIndoe
E-mail: john.mcindoe@infores.com
Phone: (312) 474-3862
Shelley Hughes
E-mail: shelley.hughes@infores.com
Phone: (312) 474-3675
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