BOSTON and CHICAGO — Feb. 27, 2006 — In the wake of a changing media landscape and the advances in on-demand and digital video technologies, Navic Networks, the leading interactive television technology and service provider to the cable and direct broadcast satellite television industry, and Information Resources, Inc. (IRI), the world’s leading provider of enterprise market information solutions and services, today announced a joint relationship to provide detailed consumer behavior insight information required by manufacturers and retailers.
The IRI BehaviorScan® service can deliver different advertising copy and weight to specific homes within the same market and enable clients to measure the sales response of new copy rotation, different daypart mixes, cable versus network allocations and spending plan reductions. Navic’s Video Targeting solution provides IRI with the ability to target different advertisement copy to numerous groups of households simultaneously.
By leveraging Navic’s integration with leading video-on-demand systems, and its existing technology for targeting television advertising, Navic provides the industry’s most scalable and flexible solution for targeted video.
“In this highly fragmented and expensive media marketplace, reaching the right consumer is critical. Our clients can now test the effectiveness and ROI of precisely targeted advertising” said IRI President of Global Services Sunil (Sunny) Garga. “As cable TV is moving to a digital platform and on-demand programming is increasing, our relationship with Navic empowers IRI to expand the BehaviorScan capability and provide our clients with a unique capability to test the potential of these latest technologies.”
“IRI’s use of Navic’s Video Targeting solution for market research is a natural extension of our product,” stated John Hoctor, vice president of business development and marketing, Navic Networks. “Advertisers use this technology to target advertising to groups of households based on demographic profiles. IRI takes this to the next level by helping advertisers to better analyze and plan their media campaigns.”
IRI plans to utilize Navic’s Video Targeting solution across all the cable systems where it currently deploys its BehaviorScan solution, including cable systems owned by Charter, Cox, and Time Warner. The initial deployment, on the Motorola Digital platform, will be followed by deployment on the Scientific Atlanta platform.
About Navic Networks
Navic Networks is the leading interactive television technology and service provider to the cable and direct broadcast satellite television industry. Navic's technology powers interactive applications on nearly 27 million digital settop boxes in North America. Navic Networks is a privately held corporation headquartered in Needham, Mass. For more information, visit www.navic.tv.
About Information Resources, Inc.
Information Resources, Inc. (IRI) is the world’s leading provider of enterprise market information solutions and services, empowering its clients to grow their business profitably in a complex marketplace. Driving the transformation of the consumer packaged goods (CPG), retail, and healthcare industries, only IRI provides a unique combination of real-time market content, advanced analytics, enterprise performance management software, and professional services. The company’s portfolio of services, solutions, and technology enable leading retailers and their suppliers around the globe to see what they are missing, act faster with greater confidence and win at the shelf. Ninety-five percent of the FORTUNE Global 500 in CPG and retail leverage IRI to power their business. For more information, visit www.infores.com.