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12/1/2009
IRI’s New Digital Media Solutions Suite Enables CPG and Retail Marketers to Identify and Reach High Potential Consumers and Shoppers Online and Drive Enhanced ROI
IRI partners with online advertising networks and research providers to create new digital media platforms; Enables more efficient and effective “direct-to-consumer” marketing programs online
CHICAGO, Dec. 2, 2009 - Information Resources, Inc. (IRI), the leading global provider of consumer, shopper, and market insights for the consumer packaged goods (CPG), retail, and healthcare industries, is continuing its efforts to expand its Consumer and Shopper Insights platforms through the launch of a series of new, innovative digital media solutions. These new digital media solutions integrate IRI's core Consumer Network (panel) purchase data, predictive modeling techniques and analytical expertise with a number of online research and advertising capabilities through a series of strategic partnerships to provide an entirely new level of consumer insights, segmentation, targeting and campaign-specific, return-on-investment (ROI) analysis capabilities for online advertisers.
CPG, retail and healthcare companies, which are already accustomed to leveraging deep analysis and insights about their consumers and shoppers from IRI, will now be able to leverage those insights to identify high-potential consumers online to target their digital media campaigns and, just as importantly, evaluate the actual sales impact of those programs. Marketers will be able to more effectively target consumers and shoppers based on their actual purchase behavior and analyze the effectiveness of these marketing programs with much greater precision as well as gain predictive capabilities to improve the results of future campaigns.
"Internet advertising is the only segment that is enjoying significant growth in spending share, up 6.5 percent in the first half of 2009 alone," said IRI Consumer and Shopper Insights President Robert I. Tomei. "IRI's digital media solutions combined with the online advertising capabilities of our strategic partners will enable marketers to be more efficient and effective with their online campaigns and, at the same time, be in a position to evaluate how online behavior drives offline sales. CPG, retail and healthcare leaders gain an unparalleled new ability for more effective behavioral targeting, online advertising execution, comprehensive analytics, and success measurement."
"IRI has signed an initial round of partnership agreements with online advertising platforms, such as [x+1] and online research firms comScore and Dynamic Logic, with additional details on those partnerships forthcoming shortly," said IRI Media & Testing Solutions Senior Vice President J.P. Beauchamp. "IRI will continue to expand this network to ensure CPG and retail customers as well as advertising agencies benefit from the combination of services best suited to specific campaign needs."
Internet access is available on a nearly endless array of devices today, including desktop and laptop PCs, cable and satellite TV networks, gaming consoles, cell phones and other portable devices, such as digital cameras and mp3 players. Each connected device provides an opportunity for innovative manufacturer and retail leaders to touch consumers.
"These partnerships will enable marketers to uniquely identify and communicate with high potential consumers across the Internet, reaching more than 80 percent of unique visitors across multiple platforms and networks," added Tomei. "In close collaboration with its partners, IRI will leverage its core Consumer Network (panel) to score online platforms with proprietary "propensity to purchase" metrics, the IRI Consumer ProScore, while simultaneously providing our existing marketing ROI capabilities, creating a standardized approach to conducting quantifiable analyses that evaluate online campaigns. Over time, we believe this effort will ultimately result in an industry-leading normative database on the effectiveness of online advertising and promotional programs."
Integrated Approach Drives New Insights
In a typical campaign scenario, IRI will work with customers to identify key consumer and shopper segments by category/brand purchasing, retailer-specific shopping behavior, demographics and attitudes/behaviors. IRI partners and advertising agencies will then serve ads based on the customer's unique media strategy and plan to reach these specific target segments. IRI will track consumer buying behavior through offline sales data using its Consumer Network (panel). IRI then analyzes the sales impact of households exposed to the ad versus those not exposed to deliver a ROI success metric calculated for the specific campaign.
About IRI's Consumer & Shopper Insights Solutions
The expanded digital media solutions deliver on IRI's ongoing commitment to expanding its Consumer & Shopper Insight platforms to enable marketers to reach millions of their consumers online, at home or in store. In addition to these new digital medial platforms, IRI's Consumer & Shopper Insights capabilities offer a complete range of solutions, including industry-leading market structure and consulting, brand and retailer loyalty analyses, attitudinal segmentations, and individual user profiles. Many of these solutions are powered by IRI Liquid Data, a breakthrough platform that provides more comprehensive, real-time information to decision makers. With deeper and more rapid insights, executives are able to drive better decisions, accelerate operations, and proactively position products and brands ahead of competing offerings.
About IRI
IRI is the world's leading provider of consumer, shopper, and retail market intelligence and insights supporting 95 percent of the FORTUNE Global 500 consumer packaged goods (CPG), retail and healthcare companies. Only IRI offers the unique combination of integrated market information, automated and predictive analytics, innovative enabling technologies, and domain expertise. With IRI, leading retailers and manufacturers are able to quickly discover breakthrough insights driving smarter decisions and actions across the enterprise for breakthrough results. Companies around the world depend on IRI for improved productivity, stronger brands, and dramatic revenue growth. For more information, visit http://us.infores.com.
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IRI CONTACTS:
John McIndoe
E-mail: john.mcindoe@infores.com
Phone: (312) 474-3862
Fax: (312) 726-1091
Shelley Hughes
E-mail: shelley.hughes@infores.com
Phone: (312) 474-3675
Fax: (312) 726-1091
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