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"This is the first time that Sierra Nevada Brewing Co. is partnering with a provider for market insights, and we chose SymphonyIRI Group because their industry experience is well respected and because their attention to customer service, innovation and insights is best in class."
Joe Whitney
Director of Sales and Marketing
Sierra Nevada Brewing Co.


Press Releases

Archives (2005 to current)


Archives (2005 to current)


Thom Blischok Uncovers How Retailers Can Leverage Authenticity to Better Connect with Customers at Healthy Foods International Exposition & Conference
Leading retail innovator and consumer shopping trends expert Thom Blischok takes a closer look at today’s dynamic health and wellness environment and reveals ways that retailers can use the concept of authenticity to enhance their reputations in his keynote presentation “Using Authenticity to Build the Future of Health and Wellness.”
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Information from Metro New York’s Leading Drug Store Chain Gives Manufacturers and Retailers New, Valuable Performance Insights
IRI InfoScan® Reviews™, the industry’s leading syndicated retail tracking service, now includes data from Duane Reade, the largest and most recognized drugstore chain in metropolitan New York, Information Resources, Inc. (IRI) announced today.  The data covers Duane Reade’s stores in New York and New Jersey and will be available starting June 26, providing the broader consumer packaged goods (CPG) and retailer community access to relevant market information from New York City’s leading drug store chain.
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New Capabilities to Address Pressing Client Issues Include Virtual Shopping, Web-Based Individual Usage Surveys, Needs-State Analytics, Price Monitoring and Optimization and New Applications of Scanning Technology
Information Resources, Inc. (IRI), the leading global provider of consumer, shopper, and market insights for consumer packaged goods (CPG), retail, and healthcare industries, today announced significant progress in its ongoing commitment to lead the marketplace in consumer research panel innovation. Through the ongoing development of new techniques and technologies, IRI is shedding new light across the four stages in the product cycle from the time it is placed on the shelf: in-store consideration, purchase, inventory, and consumption.
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First in a Series of IRI Studies Analyzes Evolving Attitudes, Behaviors and Purchase Patterns of U.S. Consumers Impacted by Market Shifts
A new thought-provoking IRI study, “IRI Times & Trends Special Report: Competing in a Transforming Economy,” examines the competitive landscape and delivers new insights into shifting consumer shopping and purchase behavior and resulting opportunities for CPG manufacturers and retailers.
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Leading beer maker leverages IRI’s superior beverage alcohol expertise and industry-leading AllScan™ and InfoScan® tracking services
Information Resources, Inc. (IRI) announced today the continuation of its long-standing relationship with Pabst Brewing Company.  Under the enhanced agreement, Pabst will receive increased convenience, grocery and drug store insights provided by the industry-leading IRI AllScan™ Convenience Store Tracking and the census-based IRI InfoScan® services.
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IRI helps Harness the Power of Stop & Shop’s Customer Data to Create True Customer-Centric Assortment Plans
Information Resources, Inc. and The Stop & Shop Supermarket Company, one of the nation’s premier food retailers, announce the expanded use of the IRI Loyalty Analytics Assortment Planner solution for Stop & Shop’s assortment planning efforts.
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IRI Apollo Designer Workstation to Improve Shelf Assortment and Space Planning at Cluster and Store-Specific Levels for Retailers
Information Resources, Inc. (IRI), the leading global provider of consumer, shopper, and market insights for consumer packaged goods (CPG), retail, and healthcare industries, today announced that the Acosta Sales & Marketing Company, one of North America’s largest providers of in-house planogram support solutions to the CPG industry, is the latest client to begin utilizing IRI’s retail space planning solution, Apollo Designer Workstation™ and will be collaborating with IRI to implement the solution at select retail customers. The announcement was made during The FMI Show taking place on May 4-7 in Las Vegas.
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Noted Industry Sales Leader to Drive Growth of Apollo Offerings
Information Resources, Inc. (IRI), the leading global provider of consumer, shopper, and market insights for the consumer packaged goods (CPG), retail, and healthcare industries, has named recognized retail optimization authority Shaun Bossons as the company’s new global senior vice president, Apollo Solutions Group. 
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Presentation Helps Hispanic Advertisers, Marketers, Manufacturers and Retailers Leverage Increasing Buying Power of Fastest-Growing Consumer Segment
To help the industry take a closer look at this complex consumer group and to win at the shelf, consumer insights expert, Staci Covkin, is presenting “Winning at the Shelf.” Covkin’s presentation will be based on extensive survey and purchasing insights from IRI on Hispanic consumers.
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Former Executive Vice President of OgilvyOne Worldwide Adds Depth and Experience to IRI’s European Management Team
 To further fuel the continuing growth of its international business, Information Resources, Inc. (IRI) announced today that Nigel Howlett has joined the company as President of IRI International. Howlett was previously Executive Vice President (global) at OgilvyOne Worldwide and a member of the company’s board of directors. He replaces and reports to Mark Parise, who has assumed the role of President of IRI’s global Market Information Group. 
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