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A new partnership between SymphonyIRI Group, a global leader in Fast Moving Consumer Goods insight, analytics and technology and mySupermarket, the UK’s only independent online grocery shopping site with 2 million unique users, will provide the first detailed multi channel view of shoppers’ behaviour in the UK - both online and in store.
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SymphonyIRI Group, a global leader in innovative solutions and services for consumer, retail and healthcare companies, announced today its new board of directors.
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After a Significant Negative Shift during Q2 and Q3, Shopper Sentiment Turns More Positive in Q4
Shoppers became more optimistic in Q4 2011, with an increase among those believing the economy improved in the last six months of 2011 and will continue to strengthen during the first six months of 2012, reports SymphonyIRI Group’s latest MarketPulse™ survey, released today.
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Times & Trends Report Finds Pantry Stock-Up and Quick Trips Account for Two-Thirds of CPG Trips and Dollar Sales
In its latest Times & Trends report, “The CPG Basket: Fostering Growth in a Time of Conservation,” SymphonyIRI examines the current and emerging trends of the four predominant trip missions—quick trip, special purpose, fill-in and pantry stock-up—that CPG marketers can leverage to provide the low-cost, high-value solutions needed by today’s cash-strapped consumers.
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During the Webinar, entitled “The Roadmap from Social Listening to Integrated Social Intelligence,” guest speakers from SymphonyIRI and Forrester will join Visible Technologies to discuss strategies for segmenting digital consumers, so marketers can identify more high-opportunity shoppers.
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Downturn Shoppers Increase Conservative Practices, Including Eating In, Extending the Life of Products and Utilizing the Internet to Find the Best Deals
A new SymphonyIRI Times & Trends Special Report, “The Downturn Shopper: Buckled in for a Wild and Crazy Ride,” was released this week, highlighting these behaviors and offering recommendations to CPG and retailer decision makers.
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New Modeling Solution Leverages SymphonyIRI Consumer Network Panel, MarketPulse™ Research and Analytics Capabilities
In an economy where CPG and retailer decision makers alike are continuously searching for new insights into the attitudes and behaviors of shoppers, SymphonyIRI today announced the availability of its new segmentation solution, EconoLink™.
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Robert I. Tomei to Introduce New Shopper Segmentation Results and Focus on Specific Groups of High-Value Shoppers
How manufacturers and retailers can better understand and leverage shoppers’ increasing use of smart phones, social networking and the Internet to plan and implement their shopping strategies remains a difficult and complex question. SymphonyIRI’s shopper marketing expert, Robert I. Tomei, will present a unique shopper segmentation approach that focuses on these new technologies and will also examine two specific groups of shoppers that provide the strongest opportunities in his presentation, “Digital Media Shopper Segmentation.”
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SymphonyIRI’s J.P. Beauchamp to Outline How Hispanic and Multicultural Marketers Can Benefit from High-Speed Granular Data
J .P. Beauchamp will be a featured speaker at the 8th Annual New American Mainstream Business Summit and will provide insights on the benefits of scanner data for the Hispanic and multicultural markets in his presentation, “Retail Packaged Goods and the Power of Scanner Data.”
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“Negative Nellies” Tightening Belts More Securely than General Population
The latest SymphonyIRI Group Point of View, “Gray Skies: Consumers with negative views of government’s handling of the economy have hunkered down and reined in spending—for the long haul,” reveals how “Negative Nellies”—the 82 percent of consumers who believe the government’s actions are having a significant negative impact on the economy—are changing their behaviors and lifestyles more dramatically and indelibly versus the rest of the population.
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