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CEO Scott Klein Addresses Critical Survey Non-Participation Issue at “The Market Research Industry Summit
Information Resources, Inc. (IRI) today announced that IRI President and Chief Executive Officer Scott W. Klein will be featured among a group of the most influential executives in market research who are gathering at “The Market Research Industry Summit” to address the decline in consumer and business-to-business survey participation rates.
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Capitalising on its expertise and existing successful operations in more than 30 countries in Central/Eastern Europe, Middle East, and Africa, MEMRB today announced the launch of its services in Pakistan.
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Many Conventional Views about Baby Boomer Shoppers are Incorrect; IRI Study Dispels Myths and Examines Trends
Baby boomers represent a potential $46 billion opportunity as well as a challenge for today’s retailers, according to a new report, “The IRI Baby Boomers Report: Understanding the Emerging Trends in Baby Boomer Spending” from Information Resources, Inc. (IRI).
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IRI Examines Historical and Emerging Channel Migration Trends
Information Resources, Inc. (IRI) today announced that it has acquired the assets of Secant, Inc., a leading beverage alcohol consultancy and information provider offering a comprehensive portfolio of innovative data acquisition, transformation and reporting applications specifically focused on hard-to-measure segments of the beverage alcohol marketplace.
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Acquisition of Leading Beverage Alcohol Consultancy Delivers Expanded Market Coverage, Increased Data Quality and Richer Information Picture Across En
Information Resources, Inc. (IRI) today announced that it has acquired the assets of Secant, Inc., a leading beverage alcohol consultancy and information provider offering a comprehensive portfolio of innovative data acquisition, transformation and reporting applications specifically focused on hard-to-measure segments of the beverage alcohol marketplace.
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Seasoned Marketing Executive to Lead Global Marketing; Support Continued Growth and Innovation Agenda
Information Resources, Inc. (IRI), the leading global provider of enterprise market information solutions for the consumer packaged goods (CPG), retail, and healthcare industries, today announced that Andrew A. Salzman has joined the company as executive vice president and global chief marketing officer.
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Seminar Provides Best Practices for Integrating Shopper, Trip, Store, and Product Segmentations to Develop Business-Building Insights
IRI experts, including John Lawlor, Staci Covkin, Louis-Michel Barbotin, and Valerie Skala Walker are presenting these best practices in a three-hour seminar, entitled “Unleashing Shopper Insights.”
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ACH Receives Comprehensive Understanding of Consumers with Next Generation Information Solutions from IRI
Information Resources, Inc. (IRI) today announced that ACH Food Companies, Inc., which markets a broad range of products to the consumer and commercial food channels, has selected IRI as its preferred supplier of marketplace information and insights.
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Study Helps CPG Industry Actively Manage Brands for Future Growth
Information Resources, Inc. (IRI) today announced the IRI Long-Term Drivers Consortium Study™, the industry’s first strategic study designed to quantify the importance of TV advertising, promotion, distribution and brand variety on the long-term health of brands and the overall consumer packaged goods (CPG) industry.
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Around-the-Clock Web-based Access Empowers Users with Data and Insights to Drive Business
Information Resources, Inc. (IRI) today announced the launch of IRI MarketView On Demand™, a web-based tool that provides small to medium-sized consumer packaged goods (CPG) manufacturers, service providers and sales agencies access to a suite of configurable best practice-driven report templates that address the most common CPG business issues, 24 hours a day, seven days a week.
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