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SymphonyIRI Survey Finds Internet Will Play Big Role in Helping Consumers Save Money This Holiday Season
A whopping 71 percent of consumers earning less than $100,000 per year
are planning to trim back their spending this holiday season, according
to new research, “Holiday Shopping 2011,” released today by SymphonyIRI Group.
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Private Label Performance is Mixed Across CPG Channels; Club and Mass/Super Channels Seeing Strongest Share Growth
SymphonyIRI Group’s latest Times & Trends Report, “Private Label:
Brand Positioning in the New World Order,” explores current and emerging
trends around private label, as well as national brand efforts to
protect and grow their position in the CPG marketplace.
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SymphonyIRI’s Strength in Shopper and Consumer Data Highlighted as Key Strengths in Offerings
SymphonyIRI, the global leader in innovative solutions and services for
driving revenue and profit growth in consumer packaged goods (CPG),
retail and healthcare companies, was named by Forrester Research, Inc.
as a leading marketing mix modeling provider in its Forrester WaveTM:
Marketing Mix Modeling, Q3 2011 Report (September 2011).
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Executive Briefings Highlight Strategies for Penetration-Driven Volume Growth for Mature Brands Across Food and Non-Food Segments
Inspired by those stagnant sales, Symphony Consulting just released two
new Executive Briefings: “To Drive Brand Growth in Food and Beverage,
Penetration is the Key” and “To Foster Brand Growth in Non-F&B,
Penetration is the Key.”
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SymphonyIRI’s Larry Levin to Join Discussion with Leading Experts in Beverage Industry Magazine Webinar
The webinar “Path to New Product Success: Navigating Consumer and Industry Trends for New Beverage Development”
will draw on some of the industry’s most well-versed experts in new
beverage development to discuss fresh, current and insightful
information on launching new beverages.
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Report Uncovers What Drives Consumers to Seek Out Preferred Brands Even When Finances are Tight
SymphonyIRI Group’s current Times & Trends Report, “Brand Loyalty:
How Understanding Brand Equity Impacts Brand Loyalty and Delivers to the
Top and Bottom Line,” uncovers insights into what drives consumers to
seek out their preferred brands and highlights recommended strategies
for winning the hearts and minds of today’s savvy, conscious shoppers.
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Holston Brings Long History of Experience in Shopper-Centric Predictive Analytics and Client Value Creation to New Role
SymphonyIRI Group, Inc., the world’s leading innovation partner that
enables CPG, retail and healthcare companies to create and maximize new
opportunities, announced today that it has named Rob Holston executive
vice president, to lead Symphony Analytics, North America.
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The beer industry continues to face challenges in 2011 due to the challenging economy. SymphonyIRI beverage alcohol expert, Dan Wandel, will examine how the beer category and craft segment is performing this year and will highlight key trends in his presentation, “Craft Brewing and Mid-Year Sales Review,” during the Brewers Association Power Hour interactive teleconference.
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Grocery, Drug, Dollar and Club Stores Enjoying Increased Shopper Visits
To take a closer look at how consumers’ conservative outlook is making a
significant impact on CPG channel trends, SymphonyIRI Group, Inc. just
released its latest Times & Trends Report, “Channel Migration: A
Quest for Affordability.”
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Walmart Selects SymphonyIRI as Primary Provider of Panel Shopper
Insights; SymphonyIRI Customer Advantage Solution Becomes Platform of
Choice to Support Customer-Centric Insights
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