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CPG and retail innovation leader SymphonyIRI Group, Inc. announced
today that Anheuser-Busch, the leading American brewer, has again named
SymphonyIRI as its preferred supplier for consumer and shopper insights
solutions and measurement information throughout its enterprise.
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Second Installment of Survey Series Offers Closer Look at Digital Media Trends and Provides Comprehensive Picture of Shopper Behaviors for CPG, Retail and Healthcare Companies
SymphonyIRI Group, Inc. released the second quarter findings of the
MarketPulse™ survey today and revealed that consumers are taking even
more steps to save money due to ongoing financial concerns.
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Shoppers Battered by Recession are Much Less Willing to Absorb High Gas Prices and Increasing Prices at the Store
To keep CPG manufacturers and retailers current as gas prices and other
essential commodities continue to fluctuate and affect shopper
behavior, SymphonyIRI is offering new intelligence in the just released
Times & Trends Special Report, “The Ripple Effect: High Gas Prices
Bring Pain Beyond the Pump.”
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Certification Recognized as Gold Standard for Category Management Professionals
SymphonyIRI Group, Inc. announced today that its coursework for CPG
manufacturers and retailers is now certified by the Category Management
Association (CMA) in each of the three levels of individual
certification.
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Consumer goods giant Reckitt Benckiser (RB) plc, a world leader in
household, health and personal care (with U.S. headquarters in
Parsippany, NJ) and parent of Clearasil, Lysol, Woolite and other
iconic brands, announced today that it has appointed Chicago based
market research company SymphonyIRI Group (SIG) in the US to supply
both retail audit and panel data to their business.
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Total Beauty Sales Trends Similar in Prestige and Mass but with Different Drivers
Leading market research providers SymphonyIRI Group, Inc. and The NPD
Group, Inc. announced the first quarter 2011 (January through March)
results of their partnered product, the Beauty Cross Channel Monitor.
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SymphonyIRI Embarks on Next Wave of Innovation and Growth Powered by Additional Capital and Expertise from Leading Private Equity Firm
SymphonyIRI Group, Inc. announced today that an affiliate of New
Mountain Capital LLC has completed its majority investment in the
company, positioning it for the next phase of growth and
customer-centered innovation for its blue chip roster of consumer
packaged goods (CPG), retail and healthcare clients.
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Male Shoppers Adopting Wide Range of Money-Saving Rituals and Shopping Strategies in Much Greater Numbers than Traditional Stereotype Would Indicate
SymphonyIRI Group recently studied the increasingly important male
shopper in its latest Point of View, “Men are From Mars, Women are From
Venus…Or Maybe Not?” and found that while there are several attitudinal
and behavioral similarities with female shopper behavior, there are
several important distinct differences.
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Private Equity Firm to Provide Additional Capital to Support Key SymphonyIRI Growth Initiatives
SymphonyIRI Group, Inc. announced today that New Mountain Capital LLC
will become a major investor in the company with the investment to
close in the second quarter.
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Inaugural Survey Findings Note Shoppers' Attitudes Conservative as Economy Transitions to Recovery, Glimmers of Optimism Shine Through
Fewer consumers are switching brands to catch a sale and trading down
to private label options, hinting at glimmers of optimism in a
marketplace still marked by high levels of caution and frugality.
However, the number of consumers engaging in preplanning activities,
such as coupon clipping and list making, remain virtually unchanged and
are very much a part of consumers’ grocery shopping rituals.
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