WHO:

Thom Blischok– President, Global Innovation & Strategy, SymphonyIRI Group

WHAT:

Now more than ever, shoppers are looking for health and beauty care (HBC) solutions which meet their needs to both maintain an overall shopping budget and keep their households looking and feeling healthy.  To accomplish these goals, many shoppers are opting out of visiting professionals and shifting to at-home treatments and rituals—a trend which puts CPG products and retailers in a position of influence in this space more than ever before. During this free webinar, “Redefining Health and Beauty Care for Untapped Profit Potential,” Thom Blischok will give his perspective on the current mindset of the American shopper relative to the beauty, health and wellness landscape. 

WHY:

There is currently an enormous market opportunity to redefine HBC as it stands today, but successfully executing this requires a thorough understanding of the habits, decision drivers, and viewpoints of HBC shoppers.  Blischok will review key criteria in connecting to the needs of these shoppers as well as how they view affordability in the HBC space.  This webinar will also feature a special section on childhood obesity, and the tradeoffs that consumers are making to develop healthy lifestyles for kids.

Blischok’s presentation will address the following key topics:

• A 360-degree view of how shoppers define “affordable HBC”
• The good, the bad, and the ugly surrounding today’s HBC shoppers uncovered from a detailed survey of more than 1,000 shoppers
• How shoppers are making their HBC decisions, and where the new “moment of truth” is for these shoppers
• How HBC shoppers deal with the “weight” of today’s promotional and deal activities and if they think shopping has become too complex

WHEN:

May 26, 2010, 11 a.m. CDT

WHERE:

NACDS & SymphonyIRI Thought Leadership Webinar
To register for this free webinar, visit:
http://www.symphonyiri.com/NewsEvents/EventsWebinars/NACDSandSymphonyIRIWebinar/tabid/281/Default.aspx