Location: Navy Pier, Chicago, IL

Description: The In-Store Marketing Expo is the one place where you will acquire the knowledge, tools and resources to create relevant experiences that have lasting impact on your brand equity, reinvent your brand to align with shifting consumer values, collaborate with digital and in-store professionals across all categories and channels who are facing the same challenges you are, and connect and exchange ideas with vendors who can help you achieve your objectives at retail.

Presenter: Tim Ressmeyer, VP of SymphonyIRI Global Innovation & Shopper Marketing

Topic: Economic Outlook: The Smart and Savvy Shopper is Here to Stay - Shoppers have adopted “smart and savvy” behaviors during the past 18 months in order to cope with the economic downturn. Consumers’ conservative shopping behaviors are not likely to change, presenting a significant challenge for retail and CPG manufacturers. Retailers must tailor their stores to enhance consumers’ “path to purchase,” and manufacturers must clearly communicate product benefits as consumers are more likely to support products that helped them “navigate through the downturn.”
In his presentation, Dr. Ressmeyer will delve into the following:

• Proprietary data outlining the change in consumer behavior during the past three years and its significant effects on CPG manufacturers and retailers
• Steps that CPG manufacturers must take to clearly identify the value proposition and outstanding benefits when launching new products and having the right offerings in store
• Recommendations for retailers to create an enhanced “path to purchase” for consumers at-home and in the store

Session Timing: Thursday, October 7,  2:00 - 3:00 p.m.

Learn More: http://shoppermarketexpo.com/attendees/