Solutions and Services

All Solutions

15 Years of New Product Pacesetters

This impactful report highlights rankings, trends, studies, surveys, best practices and different benefit dimensions of new product success from over 3,000 New Product...

Growth & New Product Innovation
7-Exchange

7-Exchange is an exclusive program, facilitated by SymphonyIRI and 7-Eleven, to provide selected manufacturers access to 7-Eleven store level point-of-sale and trip...

Advantage Portfolio
Shopper-Centric Collaboration
Advantage Services

From cutting-edge insights to tactical applications across business processes, with Advantage Services, you’ll benefit from Liquid Data’s power, speed, and flexibility in a way...

Advantage Portfolio
Sales & Channel Management
AllScan Convenience Reviews for Retail

AllScan Convenience Reviews for Retail provides relevant access packages for the FDM retailer that leverage SymphonyIRI Group Reviews syndicated market information. ...

Shopper-Centric Collaboration
AllScan Convenience Store Tracking

With the largest available sample of more than 12,500 scanning stores, only with AllScan can you access weekly data for all c-store categories and available geographies, fully...

Sales & Channel Management
BehaviorScan® CPG TV Ad Testing

BehaviorScan for CPG TV Ad Testing is an industry recognized, patented in-market testing service that quantifies the ROI of a new TV advertising program (e.g., a new campaign...

Consumer & Shopper Understanding
BehaviorScan® New Product Testing

BehaviorScan, recognized as the industry gold standard for new product testing, is a patented, in-market testing service. It  determines if your new product and its launch...

Growth & New Product Innovation
BehaviorScan® Rx

BehaviorScan Rx is the only service that can deliver different TV advertisements in the same market, coupled with the ability to read the impact of the advertising on...

Consumer & Shopper Understanding
Brand Advantage

Brand Advantage™ is a practical, user-friendly media planning and analytical application delivered via the Web. Brand Advantage recommends optimal marketing spending and gives...

Advantage Portfolio
Marketing Performance Management
Category Management Training

SymphonyIRI Data Detective™: Category Management is a highly interactive workshop that allows participants to apply the skills they learn during the course to simulated...

Training and Certification
CCM Category Planner

CCM Category Planner is an enterprise solution supporting category business planning for retailers by following a best-practices planning process. Users conduct in-depth...

Shopper-Centric Collaboration