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Virtual Shopping
SymphonyIRI Virtual Shopping™ studies help retailers and manufacturers understand consumer in-store behavior through a web-based virtual shopping experience. The virtual environment allows shoppers to pick up, rotate, put back, and purchase products just as they would in a real store. It has an extremely high degree of flexibility — unlike in-store intercepts which require significant effort and cost to change shelf sets or packaging. SymphonyIRI combines the speed and efficiency of the virtual store intercept with the longitudinal tracking data of the SymphonyIRI Consumer Network™ panel, allowing you to target the specific shoppers of interest.
Business Issue Addressed:
Consumer & Shopper Understanding
Key Features and Benefits:
- Maximize customer satisfaction with the experience at the shelf.
- Increase dollars spent within the category and in adjacent categories.
- Implement plan-o-grams that improve the likelihood of increased brand sales.
- Enhance retailer and manufacturer collaboration through insights with retailer-specific relevance.
- Make fast go or no-go decisions based on in-store customer reaction to new packaging.
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