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MedProfiler
SymphonyIRI‘s MedProfiler is an annual online health and wellness survey that helps retailers and manufacturers identify opportunities to drive brand and category sales through more effective health and wellness related marketing campaigns. Completed by the Consumer Network™ panel, the survey provides insights on consumer health concerns and opinions, weekly habits, dieting, health conditions, treatment via Rx versus OTC, insurance prescription benefits, health demographics such as height and weight, and the caregivers of elderly, sick or disabled family members.
Business Issue Addressed:
Consumer & Shopper Understanding
Key Features and Benefits:
- Identify prevalent ailments and discover opportunities for your brand to provide new, sales-generating solutions
- Link specific household medical conditions to actual purchasing behavior of CPG products and OTC medications
- Identify brand growth opportunities through segment-targeted marketing or new product introductions
- Create custom target groups linked to Consumer Network purchase data, such as consumers with diabetes
- Single out prevalent health opinions and determine which best fit with your brand and how to utilize them to attract new buyers
- Identify diet and lifestyle trends and take advantage of the emerging opportunity through positioning and line extensions
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