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BehaviorScan® New Product Testing
BehaviorScan, recognized as the industry gold standard for new product testing, is a patented, in-market testing service. It determines if your new product and its launch strategy are on target and yields valuable consumer insights to maximize the product’s success. In-market testing helps you manage new product risk by quantifying consumer response to your new products under real world conditions. The BehaviorScan service provides consultation on test design and market selection, complete in-market execution, and an in-depth presentation of results.
Business Issue Addressed:
Growth & New Product Innovation
Key Features and Benefits:
- Accurate forecasts of national year-one volume potential, typically within a 10 percent margin of error
- Cannibalization measures for existing products to calculate incremental profit
- Analysis of the new product’s contribution to the category to build a persuasive retail selling story
- Evaluation of the effectiveness of each marketing mix element in driving trial and repeat purchasing
- Measurement of the impact of a launch or an alternative marketing plan on results
- Consumer responses to each item and the total line to help you pinpoint and correct product problems
- Review of trial and repeat rates by demographic segment to identify target opportunities for growth
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