Through a simple web request, Product Locator enables companies to gain competitive advantage by easily answering the consumer question: “where can I buy product X?” Using SymphonyIRI Group store-level data, Product Locator assists nearly 50% of consumers searching brand sites to find the specific stores which carry an item of interest. A consumer simply requests the product or SKU they are interested in finding and enters their zip code and within seconds, a list of stores is presented. Product Locator utilizes current store scanner data which is updated every two weeks to ensure accuracy. Walmart shipments or other data can be incorporated by the client.