Instructor Led, 6 hour course
An introductory course into consumer and shopper measures. This course includes a brief overview on the National Consumer Panel data collection methodology and focuses on core measures and applications. Attendees will be exposed to measure calculations as well as interpretation. This course is recommended as a pre-requisite to Shopper Insights Advantage (SIA) and Marketplace Insight on Demand (MIOD).
Who should take this class
Consumer Insights Managers, Shopper Insights Managers, Analysts, Marketing Managers, Marketing Research Managers, and Brand Managers
Training Dates and Locations
Fairfield, NJ - August 1, 2012
Chicago, IL - October 4, 2012
Cincinnati, OH - November 29, 2012
Cost
Single-client custom training session cost is $12,000 plus the trainer’s T&E if applicable. Attendees beyond 15 are $500 each with a maximum capacity of 20 people. Training will be conducted at a client-selected location using the client’s database. Single-client training sessions will be scheduled based on the client’s request and trainer availability.
Multi-client standard training session cost is $1,195 per person.
Accomodations
SymphonyIRI Group Corporate Hotel rates are available. Please be advised you should contact the SymphonyIRI Group travel department directly at 1-800-262-9226 or email travel@SymphonyIRI.com to book hotel rooms.
Please note: There is a minimum of 5 attendees per training session. If this minimum is not met 14 days before the training date, the session will be cancelled and a full refund will be made. We caution against purchasing flights before 14 days.
Instructor Led, 6 hour course
An introductory course into consumer and shopper measures. This course includes a brief overview on the National Consumer Panel data collection methodology and focuses on core measures and applications. Attendees will be exposed to measure calculations as well as interpretation. This course is recommended as a pre-requisite to Shopper Insights Advantage (SIA) and Marketplace Insight on Demand (MIOD).
Who should take this class
Consumer Insights Managers, Shopper Insights Managers, Analysts, Marketing Managers, Marketing Research Managers, and Brand Managers
Training Dates and Locations
Fairfield, NJ - August 1, 2012
Chicago, IL - October 4, 2012
Cincinnati, OH - November 29, 2012
Cost
Single-client custom training session cost is $12,000 plus the trainer’s T&E if applicable. Attendees beyond 15 are $500 each with a maximum capacity of 20 people. Training will be conducted at a client-selected location using the client’s database. Single-client training sessions will be scheduled based on the client’s request and trainer availability.
Multi-client standard training session cost is $1,195 per person.
Accomodations
SymphonyIRI Group Corporate Hotel rates are available. Please be advised you should contact the SymphonyIRI Group travel department directly at 1-800-262-9226 or email travel@SymphonyIRI.com to book hotel rooms.
Please note: There is a minimum of 5 attendees per training session. If this minimum is not met 14 days before the training date, the session will be cancelled and a full refund will be made. We caution against purchasing flights before 14 days.