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IRI offers a number of Insights. These publications and reports offer in-depth research into the CPG industry.  You can also register to receive email alerts when insights are added. Learn more.

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Times & Trends

Times and Trends

Times & Trends |  January 16, 2015
Times and Trends

Private Label & National Brands:
Dialing in on Core Shoppers

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Times & Trends |  October 20, 2014
Channel Migration
The Road to Growth Has Many Lanes

To provide a framework for protecting and growing share of the nearly $737 billion omni-channel CPG world, IRI conducted a granular analysis of consumers’ evolving path to purchase and its impact on existing and emerging channel trends.

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Times & Trends |  June 12, 2014
Aging America
Carving Out Growth in Mature Markets

To provide guidance to CPG marketers looking to maximize growth within the mature market, IRI commissioned an extensive dissection of the shopping and consumption habits of older consumers and how they shift throughout the golden years. 

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Times & Trends |  December 18, 2013
Private Label & National Brands

To provide insights into strategies that will guide national and private brand manufacturers along the path to continued growth, IRI conducted extensive analysis of the interaction between private label and national brand packaged goods solutions.

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Times & Trends |  September 13, 2013
How America Eats: Capturing Growth with Food on the Run
To gain insights on the way opportunist eaters shop for, purchase and consume packaged goods and opportunities to maximize growth potential, IRI commissioned a comprehensive survey of more than 3,000 consumers. The findings of this survey reveal opportunities CPG marketers can tap to achieve differential growth. Read More
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