The collision of two conflicting trends is ushering in a new era of merchandising.
As retailers increasingly seek to brand the shopping experience and provide a clutter-free shopping environment, many are dramatically reducing displays and store signage. At the same time, manufacturers are increasingly turning to in-store marketing as media fragmentation drives down the efficacy of traditional advertising vehicles.
Where does that leave us? Both merchandising activity and effectiveness are down, despite growing manufacturer demand, and new approaches to merchandising have yet to take hold on a broad scale.
This report provides insight into current and emerging merchandising trends to provide CPG manufacturers and retailers a framework in which to develop new merchandising strategies for a new retail environment.