As Gulf Coast consumers make plans to rebuild their lives following Hurricane Katrina’s devastation, consumer packaged goods (CPG) manufacturers and retailers are examining and enhancing disaster plans in an effort to ensure that they are prepared to meet consumer needs during catastrophic events.
This four-part series provides insight into consumer purchase behavior across product categories before and after Hurricane Katrina to provide the CPG industry with strategic guidance in disaster planning efforts.
The first two reports in this series highlighted huge surges in demand across select product categories, including protein-rich shelf-stable foods, beverages, flashlights and batteries as consumers stocked up before the hurricane and sought to meet basic needs in its aftermath.
This third report examines sales trends two weeks after Hurricane Katrina hit the Gulf Coast on August 29, 2005.