Times & Trends - SymphonyIRI Group

Merchandising Trends: Driving Consumption through Shopper Marketing

January 2012

This issue of Times & Trends explores current and emerging merchandising trends that CPG marketers have embraced during the past few years in an effort to satisfy consumers’ rapidly changing definition of value.

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Merchandising Trends: Driving Consumption through Shopper Marketing

January 2012

Find Times & Trends Back Issues

1/15/2007
2006 CPG Industry Year in Review

Following a grueling 2005 that was marked by a devastating hurricane season and far-reaching new labeling regulations, the CPG industry took stock during the relative calm of 2006.

IRI’s January 2007 Times & Trends explores performance across categories and channels over the past year, key factors influencing growth, and what to expect in 2007 and beyond.
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12/15/2006
Emerging Consumer Segments

Three consumer groups are emerging as critical target segments for CPG manufacturers and retailers: families with young children, Hispanic consumers and lower-income consumers.

This month’s report analyzes shopping and purchase trends across these three emerging segments and highlights specific growth opportunities for each.
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11/15/2006
Private Label Market Trends

This issue of Times & Trends provides an assessment of current and emerging private label trends across channels, categories and consumer segments.

Insights from this analysis are intended to help CPG manufacturers and retailers see new opportunities and risks with respect to private label development and act on these insights to drive sales and margin growth.
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10/15/2006
Shopping Trip Missions: A New Avenue to Growth

Marketers are recognizing the need to take consumer understanding one step further -- not only looking at consumer segments and micro-markets but further dividing their shopping behavior into “trip missions.”

Extensive research into trip missions has revealed that trip missions have a dramatic impact on where consumers shop and what they buy. Insights from this research empower CPG manufacturers and retailers to create the assortment, placement and promotion plans that drive growth through increased share of specific trip missions and/or basket growth within a trip type.
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9/15/2006
Gas Price Impact: How Spending at the Pump Affects Spending at the Register

With an estimated $535 extra spent on gasoline this past year, coupled with rising CPG product prices due in large part to rising fuel costs, U.S. households have felt their budgets strain.

This assessment provides CPG manufacturers and retailers with insights required to see and act upon new opportunities and risks related to gas price cycles.
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