Times & Trends - SymphonyIRI Group

Merchandising Trends: Driving Consumption through Shopper Marketing

January 2012

This issue of Times & Trends explores current and emerging merchandising trends that CPG marketers have embraced during the past few years in an effort to satisfy consumers’ rapidly changing definition of value.

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Merchandising Trends: Driving Consumption through Shopper Marketing

January 2012

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8/15/2006
CPG Merchandising Trends: Growing Demand for a Consumer-Centric Approach

As consumer decisions have become more complex due to both product proliferation (there are now nearly 1 million CPG products available) and merchandising proliferation, merchandising strategies and tactics have not kept pace to address evolving consumer needs.
That may be changing. Early indicators suggest that CPG practices may be on the verge of a major transformation.

This report summarizes findings from an in-depth assessment of trends in merchandising activity and effectiveness and highlights best practices as CPG marketers begin to move towards a consumer-centric approach to merchandising.
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7/6/2006
Channel Migration: A New Turning Point in Consumer Shopping Patterns

“One-stop-shopping” has clearly become an outdated term: three-quarters of today’s consumers shopped in five or more channels this past year to meet their CPG needs. Multi-channel shopping is now the norm.

This report covers how channel migration is showing signs of slowing. Supercenters appear to be pulling share predominantly from traditional mass merchandiser stores, while grocers have successfully maintained share.
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6/15/2006
55+ Consumers: The New “Must Win” Market

Two major events are driving changes in purchase and shopping behavior among consumers aged 55+: 1) over the next decade, roughly 31 million pre-seniors (now age 55-64) will turn 65 and 2) seniors (age 65+) gained access to prescription insurance through Medicare Part D on January 1, 2006, and over 33 million have enrolled.

This report summarizes results from an extensive analysis of purchase behavior among 55+ consumers to assess current and likely future impact of these events.
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5/15/2006
The New Wal-Mart: The Retail Powerhouse in Transition

Change is underway at the world’s largest retailer, and, as history has shown, when Wal-Mart changes, the industry changes.

The insights provided in this report are intended to help CPG manufacturers and retailers see potential new category, brand and store growth opportunities and risks that will arise from changes underway at Wal-Mart; act on these opportunities with speed and confidence and win at the shelf.
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4/15/2006
Dollar Stores: An Industry Growth Phenomenon

Dollar stores have been around for over 50 years, but the channel has only recently reached the status of major retail outlet. The recent success of dollar stores is the culmination of a number of factors that have been at work for several years.

Read about how this report can provide CPG Manufacturers and Retailers with insights required to see potential new category, brand and store growth opportunities and risks; act on these opportunities with speed and confidence and win at the shelf.
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