Times & Trends - SymphonyIRI Group

Merchandising Trends: Driving Consumption through Shopper Marketing

January 2012

This issue of Times & Trends explores current and emerging merchandising trends that CPG marketers have embraced during the past few years in an effort to satisfy consumers’ rapidly changing definition of value.

Find Times & Trends Back Issues

Merchandising Trends: Driving Consumption through Shopper Marketing

January 2012

Find Times & Trends Back Issues

1/10/2011
Merchandising Trends: Achieving Differentiation with a Shopper-Centric Approach

11/24/2010
Center Store: At Center Stage for Future CPG Success

This edition of Times & Trends explores center store sales and share trends, as well as strategies CPG marketers are leveraging in an effort to protect and grow share of this valuable piece of the CPG pie.
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10/29/2010
Consumer Expectations: Is CPG Serving to Satisfy?

This issue of Times & Trends reveals the expectations consumers have set for the packaged goods industry and measures CPG marketer performance against these expectations. Savvy marketers who understand these expectations and related consumer perceptions have a distinct advantage in addressing the most intimate needs of their key and target consumer segments.
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8/24/2010
The New Path to Purchase: An Escalation of Channel & Consumption Migration

This report provides insights into recession-driven changes in consumer shopping patterns across departments, categories and consumer segments, and serves as a foundation for competitive and distribution strategy development as well as a baseline for ongoing tracking efforts.
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7/30/2010
Store Brands: Special Report - U.S. & Europe Store Brand Trends 2010

This report explores current and emerging store brand trends and influencing factors across key Western European countries. Retailers and manufacturers with a clear understanding of these trends will forge relationships with consumers that will transcend the economic downturn and fortify their position in the FMCG world of tomorrow.
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