Times & Trends - SymphonyIRI Group

Merchandising Trends: Driving Consumption through Shopper Marketing

January 2012

This issue of Times & Trends explores current and emerging merchandising trends that CPG marketers have embraced during the past few years in an effort to satisfy consumers’ rapidly changing definition of value.

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8/6/2009
Channel Migration: The Blurring of Shopper Loyalty

This report provides insights into recession-driven changes in consumer shopping patterns across departments, categories and consumer segments, and serves as a foundation for competitive and distribution strategy development as well as a baseline for ongoing tracking efforts.
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This issue of Times & Trends provides insights into current and emerging CPG marketing trends being employed by an industry seeking to the new world of shopper behavior.
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5/29/2009
The Value/Premium Dichotomy: Growth at Both Ends of the Spectrum

Change. This one word has defined the CPG industry for more than a year now. Change is omnipresent: consumer rituals, attitudes, and shopping behaviors have changed more drastically and quickly over the past year than any time in recent history.
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5/5/2009
Walmart Stores: Helping Consumers Navigate a Transforming Economy

This report explores Walmart’s role in helping consumers navigate through difficult economic times and what this means for manufacturers and competing retailers.
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3/25/2009
2008 New Product Pacesetters: The Role of Innovation in a Down Economy

This report details the most successful new CPG brands and the consumer benefits that have made them a success. IRI New Product Pacesetters are best practice case studies in how to beat the new product odds.
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