Times & Trends - SymphonyIRI Group

Merchandising Trends: Driving Consumption through Shopper Marketing

January 2012

This issue of Times & Trends explores current and emerging merchandising trends that CPG marketers have embraced during the past few years in an effort to satisfy consumers’ rapidly changing definition of value.

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Merchandising Trends: Driving Consumption through Shopper Marketing

January 2012

Find Times & Trends Back Issues

10/24/2008
Private Label

This report provides insight into current and emerging private label trends that will enable manufacturers and retailers to develop and execute private label strategies that align with overall corporate goals while simultaneously addressing the rapidly changing needs of U.S. shoppers in crisis.
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9/26/2008
Merchandising Trends

This report provides insight into current and emerging trends that will arm retailers and manufacturers with a solid foundation on which they can develop powerful merchandising strategies to compete successfully in a transforming economy and beyond.
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8/8/2008
Channel Migration 2008

This report explores shifting shopping behavior across departments, categories and consumer segments to provide both retailers and manufacturers with a foundation for competitive and distribution strategy development and a baseline for ongoing tracking.
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7/4/2008
Walmart: Helping Consumers Navigate a Transforming Economy

This report explores Wal-Mart’s role in helping consumers navigate this transforming economy and what this means for manufacturers and competing retailers.
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7/2/2008
Wal-Mart: Helping Consumers Navigate a Transforming Economy

This report explores Wal-Mart’s role in helping consumers navigate this transforming economy and what this means for manufacturers and competing retailers.
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