One of the largest, most powerful consumer segments in history is
re-evaluating where they shop and what they buy. Two major events are
driving changes in purchase and shopping behavior across prescription,
over-the-counter and consumer packaged goods (CPG) categories among
consumers aged 55 and older: Roughly 31 million pre-seniors, now aged
55-64, will turn 65 during the next decade, and 33 million seniors,
aged 65 and older, have gained prescription insurance through Medicare
Part D.
This session highlights opportunities for CPG and healthcare
manufacturers and retailers to protect and grow their business within
this critical and rapidly growing segment as consumers aged 55 and
older progress through these transitions.
Length: 60 minutes
Listen to Podcast
View Webinar