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As more stores compete for the same geodemographic group purchases of
the same types of products, retailers are looking for new ways to
segment the marketplace. This presentation describes a multi-faceted
approach that combines consumer segmentation with shopping trip
segmentation and product co-purchasing. This approach reveals
differences in trip-types by outlet, retailer, consumer segment, and
product category. The presentation goes on to describe specific ways
to apply this information to refine category and brand merchandising
strategies, then measure results.
Who Should Attend: Category Managers and Shopper Insights Managers, particularly category captains seeking to improve your Cannondale ratings.
Length: 60 minutes
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This year, SymphonyIRI Group’s New Product Pacesetters analysis of the
most successful new products of 2009 will be viewed through the lens of
shopper research. This longitudinal shopper perspective will identify
the benefits of new products that shoppers were willing to risk their
limited dollars on in the past year. Equally important is understanding
which of these attributes are likely to continue to drive growth in the
year to come. Webinar attendees will know what worked in 2009 and why,
and what they can expect from shoppers in 2010.
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During this webinar, you will learn best-in-class strategies to successfully implement marketing analytics programs. Join expert Doug Brooks as he shares best practices and lessons learned through years of experience working with numerous companies to develop such programs. You will also be alerted to key watch-outs and potential barriers to success in your own organization. Through impactful, real-world case examples, you will gain a roadmap to success that has been tested across industries to ensure success at your own organization.
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Based on new research from IRI, this webinar will closely examine new holiday shopping rituals and how the state of the economy leading into this season will affect spending. Leveraging new results from an IRI survey of approximately 1,000 households about their 2009 holiday shopping rituals, this session will reveal the extension of many consumer behaviors, such as the consumption of meals and beverages at home, purchasing of private label, and bargain hunting, during this holiday season. CPG manufacturers and retailers who plan holiday sales strategies that are in tune with consumers’ desire to save money, spend time with friends and family, and treat the ones they love will come out winners this season.
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Based on the leading-edge “2010 Lower-Income Shopper Report,” this webinar reviews topline results of a cross-demographic, cross-channel, and cross-category analysis with meaningful implications and recommended action steps for those serious about building loyalty with these shoppers.
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