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Read about the analysis solution that reveals the competitive structure of a category from the bottom up, producing richer insight into the complex process of consumer decision making. Flexible enough to analyze the competition among any set of products, and comprehensive enough to provide actionable insights for brand and portfolio managers as well as retail sales managers.
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Read about the industry's best solution for measuring category and brand performance in Walmart, and how its increased visibility into competitive performance and category trends at the world's largest retailer will empower fact-based decision making with a high level of confidence.
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Read more about the web-based tool that provides CPG manufacturers, service providers and sales agencies access to a suite of configurable, best practice report templates that address the most common CPG business issues, 24 hours a day, seven days a week.
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Read more about this service that evaluates marketwide programs, including increased or decreased advertising of TV, radio, outdoor or print vehicles, new coupon strategy, and the incrementality of a new line extension. Learn how you can leverage the IRI methodology, and a history of 25 years of in-market testing experience across more than 1,500 tests.
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From IMS and Information Resources, Inc. (IRI), Medicine Cabinet is the only offering available today that integrates both Rx and OTC data for a complete view of a therapeutic market. Medicine Cabinet is your one source that provides ready access to the full picture of sales and pricing trends. With Medicine Cabinet, you don’t have to spend significant time integrating and aligning multiple data sources.
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