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This webinar provides detailed insights into consumer sentiment regarding the evolving economic landscape and personal wealth, as well as attitudes and behaviors that are serving as the safety belt for the duration of the ongoing economic rollercoaster ride.
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The rate of new product innovation in the CPG industry has increased
fairly steadily during the past seven years, with just under 10,000 new
CPG brands introduced since 2003. On average, nearly 80% of new
product introductions fail to garner more than $7.5 million in year-one
sales. Riddled with risks and uncertainty, it is no secret that
successful new product innovation is one of the most difficult
challenges in CPG today. Yet, with more than two-thirds of CPG brand
growth derived from new launches, CPG marketers must face the
difficulties of innovation head on, or risk losing market share to
those that do.
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Based on the latest Times & Trends report, this webinar will explore economic, channel, department and category performance over the past year. CPG marketers with the ability to understand and anticipate the evolving needs of shoppers will forge relationships that will outlast the recessionary environment. This session will arm you with an understanding of market opportunities and risks and empower your organization to benchmark performance versus the industry.
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This webinar provides insights into loyalty trends and drivers of those trends, detailing key opportunities still on the table. The task of establishing and maintaining brand loyalty has become even more arduous in light of economic challenges and increasing costs of doing business, but true loyalty which delivers against the bottom line is still there to be won for resolute marketers in tune with shoppers’ needs.
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Based on SymphonyIRI Group’s latest Times & Trends report, this webinar will explore center store sales and share trends, as well as strategies CPG marketers are leveraging in an effort to protect and grow share of this valuable piece of the CPG pie.
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